Farmer Sales Representative | Cali

About Addi We are a leading financial platform, building the future of payments, shopping, and banking—a world where consumers and merchants can transact effortlessly, grow together and where we create abundance and generate pride in them. Today, we serve over 2 million customers and partner with more than 20,000 merchants, making Addi Colombia’s fastest-growing marketplace. We provide banking solutions (deposits, payments, unsecured credit) and commerce services (e-commerce, marketing) using state-of-the-art technology, bridging the financial gap for millions and redefining how people experience financial freedom. As the country’s leading Buy Now, Pay Later provider, we have secured regulatory approval to operate as a bank, unlocking even greater opportunities for our customers. In the past year, we have also achieved profitability, reinforcing the strength of our business model and our ability to scale sustainably. Our mission has earned the trust of world-class investors, including Andreessen Horowitz, Architect Capital, GIC, Goldman Sachs, Greycroft, Monashees, Notable Capital, Quona Capital, Union Square Ventures, Victory Park Capital, and more, who back our vision for the future. With their support, we are not just growing—we are transforming Latin America’s financial ecosystem and shaping the next generation to shop, pay, and bank in Colombia. But what truly sets us apart is how we build. We are a conscious company, driven by deep experience in scaling technology, services and products, and we live by our values every day. About the Role This is where you come in. Below, you’ll find what this role is all about—the impact you’ll drive, the challenges you’ll tackle, and what it takes to thrive at Addi. If you’re ready to be part of something big, keep reading. What’s the mission you’ll drive Cultivate and deepen relationships with our existing Small and Medium-Business (SMB) segment, driving increased product adoption, customer retention, and lifetime value, thereby solidifying Addi's position as the preferred financial partner for our SMBs Merchants What you will do Build trusted relationships with at least 90% of assigned SMB merchants within the first 6 months, demonstrated by consistent engagement, qualitative feedback, and verified understanding of their specific needs and constraints. Successfully onboard and activate 100% of newly transitioned SMB Merchants from the Field sales team within their first 30 days, ensuring a seamless handover and quick adoption of Addi's solutions, leading to faster time-to-value for the client. Increase the monthly transaction volume or GMV from assigned SMB accounts within 12 months by proactively identifying and executing upsell and cross-sell opportunities for Addi's products and services. Reduce churn in the assigned SMB portfolio by implementing proactive engagement strategies, understanding client needs, and swiftly resolving potential issues, resulting in improved customer satisfaction and loyalty. Achieve a 75%+ renewal or ongoing engagement rate among managed farmer accounts, and support the expansion of financial services or tools used by 30% of the portfolio over the course of the year. Improve the average SMB client satisfaction score (e.g., NPS or CSAT) within the assigned portfolio by 5 points by providing exceptional service, acting as a trusted advisor, and channeling client feedback to internal product and service teams. What we’re looking for Proven experience in Relationship Building & Account Management in Fintech, Payments, & Retail Ecosystem 2-5+ years of experience in account management, client success, or B2B sales roles, specifically serving SMB clients. Experience within the fintech, financial services, or SaaS industries is highly preferred. Demonstrates the ability to establish, maintain, and grow strong, long-term partnerships with SMB clients by understanding their business needs, providing tailored solutions, and acting as a trusted advisor. Proactively schedules business reviews with key SMB clients to discuss their performance, identify new opportunities for Addi's products to support their growth, and address any concerns before they escalate. Strong Commercial Acumen & Sales Orientation: Possesses a strong understanding of business principles and a drive to identify and capitalize on revenue-generating opportunities within the existing client base. This includes understanding financial metrics and confidently presenting Addi's value proposition. Quickly learns and effectively communicates new product features or changes in Addi's service offerings to SMB clients, adapting their approach to suit different levels of client technical understanding. Outstanding Problem-Solving & Issue Resolution capabilities: Quickly Identify client issues, analyze root causes, and develop effective solutions in a timely manner, minimizing disruption and maintaining client satisfaction. This involves resourcefulness and the ability to navigate internal processes. When an SMB client experiences a technical difficulty with Addi's platform, the representative takes ownership, liaises with the support and tech teams, and ensures the client is updated throughout the resolution process, providing a clear timeline and solution. Excellent Communication & Active Listening skills: Has excellent verbal and written communication skills, with the ability to articulate complex information clearly and persuasively. Crucially, this also involves actively listening to clients to fully understand their needs, challenges, and feedback. Conducts thorough discovery calls with existing clients to understand changes in their business model or upcoming projects, then clearly explains how specific Addi features can support these new requirements. Solid Results Orientation & drive to achieve and exceed targets High focus on delivering measurable results for both the client and Addi. This includes taking initiative, anticipating client needs, and persistently pursuing growth opportunities. Monitors client transaction patterns and proactively reaches out when noticing a decline, offering support or exploring if new needs have arisen that Addi can meet, rather than waiting for the client to report an issue. Operational Excellence & CRM Proficiency: Skill in managing account operations efficiently, maintaining accurate and up-to-date records in CRM systems (like Salesforce), and using data and tools to inform account management strategies and workflows Why join us? Work on a problem that truly matters – We are redefining how people shop, pay, and bank in Colombia, breaking down financial barriers and empowering millions. Your work will directly impact customers' lives by creating more accessible, seamless, and fair financial services. Be part of something big from the ground up – This is your chance to help shape a company, influencing everything from our technology and strategy to our culture and values. You won’t just be an employee—you’ll be an owner Unparalleled growth opportunity – The market we’re tackling is massive, and we’re growing faster than almost any fintech lender at our stage. If you’re looking for a high-impact role in a company that’s scaling fast, this is it. Join a world-class team – Work alongside top-tier talent from around the world, in an environment where excellence, ownership, and collaboration are at the core of everything we do. We care deeply about what we build and how we build it—and we want you to be a part of it. Competitive compensation & meaningful ownership – We believe in rewarding our talent. You’ll receive a generous salary, equity in the company, and benefits that go beyond the basics to support your growth. How the hiring process looks like We believe in a fast, transparent, and engaging hiring experience that allows both you and us to determine if there's a great fit. Here’s what our process looks like: Step 1: People Interview (30 min) A conversation with a recruiter to get to know you, your experience, and what you're looking for. We’ll also share more about Addi, our culture, and the role. Step 2: Initial Interview (45-60 min) A more in-depth conversation with the hiring manager, where we explore your sales skills, experience, and problem-solving approach. We want to understand how you think and work. Step 3: Deep Dive Interviews (60 min each) You'll meet future colleagues and cross-functional team members to get a feel for how we work together. We’re looking for strong contributors and cultural fits, so bring your questions, too Step 4: Field Sales Assessment (On-site 50min) With this technical challenge, we want to see your sales skills and expertise facing a real-situation. We expect that you invest 1 hour on it with our team on the street. We value efficiency and respect for your time, so we aim to complete the process as quickly as possible. Our goal is to make this experience insightful and exciting for you, just as much as it is for us. Regardless of the outcome, we are committed to always providing feedback, ensuring that you walk away with valuable insights from your experience with us. #J-18808-Ljbffr