LatAm Growth Marketing Specialist

hace 1 semana

Bogotá, Colombia Aon Hewitt A tiempo completo

LatAm Growth Marketing Specialist – Strategic Marketing – Req 2542876

Ecuador

Are you looking to expand your professional experience? Would you like to join a dynamic and inclusive team? This opportunity is waiting for you

This is a hybrid position with the flexibility to work both virtually and from our Ecuador office.

Aon is in the business of better decisions

At Aon, we shape decisions for the better to protect and enrich the lives of people around the world. As an organization, we are united through trust as one inclusive, diverse team, and we are passionate about helping our colleagues and clients succeed.

What the day will look like

Accompany the sustainable growth of the business through an integrated, articulated, and connected Marketing and Communications strategy, focused on accelerating the sales process, optimizing the Aon customer experience, positioning the brand in Colombia, and increasing the engagement of colleagues in the Andean Sub Region. This role will have two essential responsibilities to execute: Development and Management of the marketing and communications strategy for Aon's operation in Peru and Ecuador, and support to Andean in the development, monitoring, and measurement of the LEAD NURTURING project in the Andean Sub Region.

  • Lead the lead nurturing and demand generation strategy for the Andean region for one of the two solution lines.
  • Define campaign objectives, strategy, tactics, and KPIs as the lead partner of one of the solution lines, and present results to the C-Level of the company.
  • Define strategic external marketing and communications campaigns and activities to accelerate the closing process in both New Business and Additional New Business in the Andean sub-region.
  • Generate new leads based on insights received from Market Intelligence, marketing capsule, and business leaders - Commercial Priority.
  • Lead Scoring and Lead Tracking.
  • Team leadership and management with country marketing business partners for effective implementation of campaigns.
  • Deliver Marketing Qualified Leads to Market Intelligence for commercial contact.
  • Focus on results.
  • Plan, manage, and execute marketing and communications campaigns for Aon's external clients in Colombia, Peru, and Ecuador.
  • Co-lead, craft, implement, and monitor strategies, campaigns, mailings, events, seminars, etc.
  • Experience in demand generation through marketing activities.
  • Experience in leading integrated marketing strategies, event generation, and high-impact content.
  • Experience in planning wide-ranging seminars.
  • Use of data & analytics for marketing.
Skills and experience that will lead to success
  • Experience: 4-7 years of marketing and communications experience. Ideally, someone who has experience and knowledge in marketing, ensuring a balance of creativity and data mining.
  • Expertise: Demonstrated experience in demand generation through marketing activities; leading integrated marketing strategies; high-impact content and event generation; broad seminar planning; use of data & analytics for marketing.
  • Studies and/or specialties: Major in marketing or in innovation, market intelligence, communications, or related fields.
  • Languages: Spanish and advanced English.
  • Technological tools: Marketing Automation tools; advanced Adobe package; Hootsuite, Hubspot (or any other CRM); ideally, experience with Eloqua.
How we support our colleagues

In addition to our comprehensive benefits package, we encourage a diverse workforce. Our agile, inclusive environment allows you to manage your wellbeing and work/life balance, ensuring you can be your best self at Aon. Furthermore, all colleagues enjoy two “Global Wellbeing Days” each year, encouraging you to take time to focus on yourself. We offer a variety of working style solutions, but we also recognize that flexibility goes beyond just the place of work.

Our continuous learning culture inspires and equips you to learn, share, and grow, helping you achieve your fullest potential. At Aon, you are more connected, more relevant, and more valued.

Aon values an innovative, diverse workplace where all colleagues feel empowered to be their authentic selves. Aon is proud to be an equal opportunity workplace.

Aon provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, veteran, marital, domestic partner status, or other legally protected status.

We welcome applications from all and provide individuals with disabilities with reasonable adjustments to participate in the job application, interview process, and to perform essential job functions once onboard. If you would like to learn more about the reasonable accommodations we provide, email

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