Growth Marketing Specialist Latam

hace 7 días

Bogotá, Colombia INGEPSY A tiempo completo

Founded in 2020, we’re young, vibrant, full of energy, and ready to take over the world. We’ve built a platform that’s ready to support supermarket chains in going online and keeping up with the ever-changing demands of consumers. With an ecommerce app and an employee app, we set both parties up for success and satisfaction, which has been the key to our success thus far.

As a Growth Marketing Manager at Instaleap, you will be responsible for designing, executing, and optimizing high-impact demand generation campaigns across diverse industries, including supermarkets, pharmacies, and CPGs, specifically for the LATAM and BRA markets.

Your primary focus (70%) will be on multi-channel demand generation campaigns tailored to distinct industry verticals, with the remaining 30% dedicated to Account-Based Marketing (ABM) targeting high-priority accounts. This role requires a data-driven marketer with expertise in cross-channel campaign management, an understanding of industry-specific pain points, and the ability to work closely with sales teams to drive measurable growth.

What would you do?

Demand Generation (70%):

  1. Growth Strategy and Planning: Design and execute strategic demand generation campaigns for diverse industry sectors, targeting pain points relevant to supermarkets, pharmacies, and CPGs. Collaborate with cross-functional teams, including Sales, Content Marketing, Paid Media, Inbound and Marketing Design, to align on key campaign themes and industry-specific messaging.
  2. Cross-Channel Execution: Develop and manage multi-channel marketing efforts, including email marketing, social media, webinars, and content marketing, ensuring an integrated and cohesive brand experience across all touchpoints.
  3. Collaboration with Sales: Partner closely with the Sales team to align on campaign objectives, audience targeting, and lead quality expectations, facilitating consistent feedback loops for optimizing campaign effectiveness.
  4. Campaign Measurement: Use marketing analytics tools to monitor, measure, and analyze the impact of demand generation campaigns, adjusting tactics as needed to meet performance goals and continuously improve ROI.

Account-Based Marketing (ABM) (30%):

  1. Targeted Campaigns: Collaborate with Sales, Content Marketing, Marketing Design, and Events teams to develop and execute highly personalized ABM campaigns focused on high-priority accounts.
  2. Content and Messaging Development: Create tailored content and messaging strategies that resonate with key personas and decision-makers within target accounts, fostering meaningful engagements and building long-term relationships.
  3. Continuous Optimization: Regularly analyze ABM campaign performance, making data-driven adjustments to improve engagement, conversion rates, and overall campaign success.

General Responsibilities:

  1. Campaign Analytics and Reporting: Track and report on campaign KPIs, generating insights and recommendations for ongoing improvement. Provide detailed performance reports to the Head of Marketing and other stakeholders.
  2. Budget Management: Effectively manage campaign budgets, optimizing spend to maximize impact and ROI. Maintain regular budget updates and forecasts for the Head of Marketing.

Your experience has been shaped by:

  1. Proven experience in growth, demand generation, and ABM within a B2B SaaS environment, particularly in LATAM and/or BRA markets.
  2. Cross-channel marketing skills, with experience in creating and executing campaigns across email, social media, events, and content marketing.

Your SuperPowers:

  1. Collaborative mindset, with a demonstrated ability to work effectively with sales teams.
  2. Strong analytical skills, with proficiency in marketing analytics and reporting tools.
  3. Fluent in Spanish and willingness to learn Portuguese is required.
  4. Advanced English is a plus.

What we bring to the table:

  1. Hybrid Work: Work together as a team.
  2. Flexible hours: We trust your work and skills.
  3. Additional days off for vacations.
  4. Half day off on your birthday.
  5. Access to Educational Budget.
  6. Workstation Paid BYOD or company-provided machine. Different options to satisfy your palate.
  7. Health insurance: Get the attention and care that you deserve. Available in some countries.
#J-18808-Ljbffr

  • Growth Marketing Strategist for LatAm Expansion

    hace 1 semana

    Bogotá, Bogotá D.E., Colombia Aon Hewitt A tiempo completo

    A dynamic and inclusive team seeks a seasoned Growth Marketing Specialist to spearhead the expansion of its LatAm operations. The ideal candidate will bring 4-7 years of marketing experience, with a proven track record in demand generation through marketing activities.Key ResponsibilitiesLeverage data & analytics to inform marketing strategies and optimize...

  • LATAM Growth Marketing Strategist

    hace 2 semanas

    Bogotá, Bogotá D.E., Colombia Instaleap A tiempo completo

    At Instaleap, we're driving innovation in the LATAM and BRA markets. As a seasoned Growth Marketing Strategist, you'll be instrumental in shaping our demand generation campaigns.We're seeking an expert in cross-channel marketing who can develop and execute high-impact campaigns across diverse industries, including supermarkets, pharmacies, and CPGs. Your...

  • Growth Marketing Specialist

    hace 2 meses

    Bogotá, Cundinamarca, Colombia Tangelo A tiempo completo

    ¡Hola! Impulsados por tecnología avanzada y siempre pensando en las personas, nuestra misión es ofrecer soluciones de crédito digital que hagan la diferencia.¡Únete a nuestro equipo y ayúdanos a marcar la diferencia en esta transformación! **Tu principal objetivo como Growth Marketing Specialist será**: Diseñar, ejecutar y optimizar estrategias...

  • Brand Growth Specialist

    hace 3 semanas

    Bogotá, Bogotá D.E., Colombia Edgewell Personal Care Italy S.R.L. A tiempo completo

    At Edgewell Personal Care, we're driven by a passion to make useful things joyful. Our global team of over 6,000 visionaries, doers, and makers strives for more sustainable ways to beautify and bond, while reimagining good mornings and endless summers. Our Portfolio: Over 25 iconic brands touch lives in more than 50 countries worldwide.About the RoleWe're...

  • Digital Campaign Specialist

    hace 1 mes

    Bogotá, Bogotá D.E., Colombia MGID A tiempo completo

    Job Opportunity OverviewWe are seeking an experienced Digital Campaign Specialist to join our team in the LatAm region. This role involves executing and optimizing digital marketing campaigns, developing client relationships, and driving revenue growth.About MGIDMGID is a global advertising platform that helps brands reach unique local audiences at scale....

  • LatAm Growth Marketing Specialist

    hace 1 semana

    Bogotá, Colombia Aon Hewitt A tiempo completo

    LatAm Growth Marketing Specialist – Strategic Marketing – Req 2542876 Ecuador Are you looking to expand your professional experience? Would you like to join a dynamic and inclusive team? This opportunity is waiting for you! This is a hybrid position with the flexibility to work both virtually and from our Ecuador office. Aon is in the business...

  • Latam Growth Marketing Specialist

    hace 4 meses

    Bogotá, Cundinamarca, Colombia Aon Corporation A tiempo completo

    Descripción de la publicación: **LatAm Growth Marketing Specialist - Peru & Ecuador, Strategic Marketing - Req 2542876** **Ecuador**: Are you looking to expand your professional experience? Would you like to join a dynamic and inclusive team? This opportunity is waiting for you! This is a hybrid position with the flexibility to work both virtually and...

  • Regional Marketing Growth Specialist, Americas

    hace 3 semanas

    Bogotá, Bogotá D.E., Colombia Acronis A tiempo completo

    Role OverviewWe are seeking a highly skilled Regional Marketing Growth Specialist to join our team in the Americas. In this role, you will be responsible for establishing Acronis as the preferred cybersecurity, backup, and disaster recovery vendor within the regional partner ecosystem.

  • LatAm Growth Marketing Specialist

    hace 2 semanas

    Bogotá, Colombia Aon Hewitt A tiempo completo

    LatAm Growth Marketing Specialist – Strategic Marketing – Req 2542876 Ecuador Are you looking to expand your professional experience? Would you like to join a dynamic and inclusive team? This opportunity is waiting for you! This is a hybrid position with the flexibility to work both virtually and from our Ecuador office. Aon is in the business...

  • LatAm Growth Marketing Specialist – Peru

    hace 6 meses

    Bogotá, Colombia Aon A tiempo completo

    LatAm Growth Marketing Specialist – Peru & Ecuador, Strategic Marketing – Req 2542876 Ecuador Are you looking to expand your professional experience? Would you like to join a dynamic and inclusive team? This opportunity is waiting for you! This is a hybrid position with the flexibility to work both virtually and from our Ecuador office. ...

  • Digital Marketing Specialist

    hace 3 semanas

    Bogotá, Bogotá D.E., Colombia Sagan A tiempo completo

    Job Title: Digital Marketing Specialist - Growth and OptimizationWe are seeking a detail-oriented and results-driven Digital Marketing Specialist - Growth and Optimization to manage and optimize paid advertising campaigns across platforms like Google Ads and Facebook Ads.About the Role:This is an exciting opportunity for a highly skilled and motivated...

  • Growth Marketing Specialist

    hace 7 días

    Bogotá, Colombia INGEPSY A tiempo completo

    Eres una persona curiosa, sin miedo a explorar nuevas buenas prácticas y tendencias con capacidad para introducirlas en una plataforma que ya usan millones de usuarios? ¡Felicitaciones! Este reto es para ti. Tu misión en Alegra: Tu misión será liderar, desarrollar e implementar un plan estratégico de marketing para uno de los ICPs de Alegra. Los...

  • Global Marketing Strategist LATAM

    hace 3 semanas

    Bogotá, Bogotá D.E., Colombia Teamtailor A tiempo completo

    Marketing Manager LATAM Job DescriptionAbout TeamtailorWe are a leading recruiting platform with an ATS and Employer Branding in one, used by 10,000+ companies and 200,000+ users worldwide. Our product helps teams improve their hiring processes, engage candidates, collaborate efficiently, and recruit the best candidates.About the RoleWe are seeking a...

  • Marketing Manager Latam

    hace 4 semanas

    Bogotá, Cundinamarca, Colombia Teamtailor A tiempo completo

    **Let's shape the future of recruitment together!** Working at Teamtailor means being a part of a dynamic, international, and fast-paced tech company that provides an ideal environment for those who aspire to make a real impact on an organization's growth and eagerly embrace responsibilities. It's also about having a lot of fun. Building a diverse team...

  • Digital Marketing Strategist for Growth Initiatives in Latam

    hace 3 semanas

    Bogotá, Bogotá D.E., Colombia Crypto Directories A tiempo completo

    Job Description: We are seeking a talented Digital Marketing Strategist to join our team at Crypto Directories. The ideal candidate will have a strong background in marketing and be able to develop and execute strategies that drive user growth and increase awareness of the Binance brand in the Latam region.About the Role: As a Digital Marketing Strategist,...

  • Digital Marketing Specialist

    hace 3 semanas

    Bogotá, Bogotá D.E., Colombia Publicis Groupe A tiempo completo

    Publicis Groupe, the world's leading communications group, is seeking a skilled Digital Marketing Specialist to join our LATAM team. Based in Latin America, this role offers an exciting opportunity to work with top clients and contribute to innovative digital marketing solutions.About UsWe are over 1,700 passionate employees in LATAM who share a passion for...

  • Marketing Campaign Operations Specialist

    hace 4 semanas

    Bogotá, Bogotá D.E., Colombia MGID A tiempo completo

    Job OverviewWe are seeking a highly skilled Marketing Campaign Operations Specialist to join our team at MGID, a global native advertising platform. This role will involve leading the execution, optimization, and analysis of digital marketing campaigns while fostering strong client relationships with our top clients in the LATAM markets.Key Responsibilities

  • Marketing Specialist JR

    hace 4 semanas

    Bogotá, Colombia AxiomaB2B Marketing A tiempo completo

    Estamos buscando un Marketing Specialist JUNIOR profesional graduado en áreas de marketing, comunicación social, administración de empresas y/o afines. Conocimientos en:Tácticos dentro de estrategias inbound y de contenidos, Investigación de mercados, Social ADS, Manejo de CRM, Estrategias de social media y branding, manejo de alguna herramienta de...

  • Marketing Specialist JR

    hace 1 mes

    Bogotá, Colombia AxiomaB2B Marketing A tiempo completo

    Estamos buscando un Marketing Specialist JUNIOR profesional graduado en áreas de marketing, comunicación social, administración de empresas y/o afines. Conocimientos en:Tácticos dentro de estrategias inbound y de contenidos, Investigación de mercados, Social ADS, Manejo de CRM, Estrategias de social media y branding, manejo de alguna herramienta de...

  • Strategic Marketing Lead

    hace 3 semanas

    Bogotá, Bogotá D.E., Colombia Crypto Directories A tiempo completo

    Job DescriptionWe are seeking an experienced Strategic Marketing Lead - Latam Region to join our team at Crypto Directories. This is a full-time position based in North Latam.About the RoleThis role will be responsible for managing and executing regional and local product campaigns in partnership with internal stakeholders to ensure business objectives are...