Retention & Engagement Specialist

hace 4 días


Bogotá, Bogotá D.E., Colombia Winclap A tiempo completo
Retention & Engagement Specialist

At Winclap, we specialize in providing cutting-edge lifecycle marketing solutions to our clients. As a Retention Partner, you will play a vital role in cultivating and nurturing strong client relationships, managing customer strategy, executing within the Customer Engagement Platforms, and coordinating tasks across our Content and Marketing Science teams. Your efforts will directly contribute to delivering meaningful and impactful customer journeys, driving customer retention, and optimizing marketing strategies.

The objectives of the Retention & Engagement Specialist encompass the following:

  1. Create retention strategies leveraged on owned media channels (push notifications, in-app messages, SMS, email).
  2. Coordinate the Customer Engagement Platform (CEP) for clients, facilitating meaningful and impactful customer journeys.
  3. Work closely with content partners to feed strategies with strong content.

Responsibilities:

  1. Own the coordination of our Retention & Engagement Diagnosis solution.
  2. Deliver Winclap's Owned Media Management Solution, working together with the Marketing Science and Creatives Teams.
  3. Develop and oversee a smooth, effective customer relationship process to enable the growth of the organization.
  4. Create processes/documentation to ensure the growth team can be as self-sufficient as possible.

Minimum Requirements:

  1. Bachelor's degree in Engineering or Economics.
  2. Business-oriented mindset, self-motivated, proactive, data-driven, analytical, and able to work effectively in a dynamic and fast-paced environment.
  3. Good communication and interpersonal skills with the ability to build rapport with clients and internal teams.
  4. Familiarity with Customer Engagement Platforms and marketing automation tools.
  5. Solid knowledge of SQL for data extraction, manipulation, and analysis is a plus.
  6. Organizational and project management skills are a plus.
  7. Advanced English.

Details:

Seniority level: Entry level

Employment type: Full-time

Job function: Marketing

Industries: Software Development and Marketing Services

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