Manager - Corporate Communication
hace 3 semanas
Location: Santacruz, MH, IN
Company: Lupin
Long DescriptionSkills Required:
- Excellent written and spoken communication skills
- Clear and strategic thinking, with a creative mindset
- Ability to narrate stories well
- Ability to collaborate with various stakeholders, both internal and external
- Experience in working with external agencies
- Capability to engage with the leadership team, provide support and manage expectations
- Constantly keeps oneself abreast of best practices in the industry
- Has a good idea of social and digital developments
- Able to think in a balanced manner and provide counsel
- Experience in managing a portfolio of digital and social communications channels, curating engaging and topical content for different digital platforms
- Knowledge and experience in using digital and social media analysis and insight to guide strategy and communication output
- Experience in leading a team and managing performance
- 11 – 12 years of experience in a Communications role, with a major part of it in a digital/social role
Responsibilities:
- Responsible for development of a digital and social communications approach, helping maximise opportunities, keeping in mind audience reach and across all of Lupin’s platforms
- Curate effective campaign strategies; develop narratives, with high-quality campaigns aligned to the business strategy
- Be a catalyst to driving communications globally, ensuring presence of all markets and geographies
- Drive and build an integrated communications plan for social and digital platforms, with a view to enhance trust and build engagement with relevant stakeholders
- Benchmark Lupin against best practices in the industry and develop a cohesive narrative that can elevate our narrative across all owned platforms
- Ensure that the corporate tonality is adopted for all digital engagements, ensuring its relevance to the channel as well as the content
- Have clear and defined measurement metrics for the agency with regard to delivery month on month – demonstrate the importance and ROI of digital campaigns
- Explore newer tools and formats, which can be adopted to provide better efficiencies and ROI for the business
- Create, maintain and own execution of calendar for social and digital platforms
- Manage Online Reputation Management in real-time
- Map any communication risk footprint and draw up mitigation plans
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