Digital Communications Specialist
hace 2 semanas
Job Title: Manager - Corporate Communication
Location: Not specified
Company: Lupin
About the Role:This role is focused on developing and implementing a comprehensive digital and social communications strategy for Lupin.
- Develop and execute a digital and social communications plan to enhance the company's reputation and engagement.
- Curate effective campaign strategies and develop narratives aligned to the business strategy.
- Drive and build an integrated communications plan for social and digital platforms.
- Benchmark Lupin against best practices in the industry and develop a cohesive narrative.
- Ensure the corporate tonality is adopted for all digital engagements.
- Have clear and defined measurement metrics for delivery month on month.
- Explore newer tools and formats to provide better efficiencies and ROI.
- Create and maintain a calendar for social and digital platforms.
- Manage Online Reputation Management in real-time.
- Map communication risk footprint and draw up mitigation plans.
Requirements:
- 11-12 years of experience in a Communications role, with a major part of it in a digital/social role.
- Excellent written and spoken communication skills.
- Clear and strategic thinking, with a creative mindset.
- Ability to collaborate with various stakeholders, both internal and external.
- Experience in working with external agencies.
- Capability to engage with the leadership team, provide support and manage expectations.
- Constantly keeps oneself abreast of best practices in the industry.
- Has a good idea of social and digital developments.
- Able to think in a balanced manner and provide counsel.
- Experience in managing a portfolio of digital and social communications channels.
- Knowledge and experience in using digital and social media analysis and insight to guide strategy and communication output.
- Experience in leading a team and managing performance.
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