AI Hardware Product Marketing Specialist

hace 2 semanas

Bogotá, Bogotá D.E., Colombia Sagan A tiempo completo
About Sagan

Sagan is an exclusive membership community connecting global talent with US-based businesses, bridging the gap between vibrant regions and leading American companies.

Job Overview

The Product Marketing Manager will lead marketing initiatives focused on content creation, outbound and inbound marketing campaigns, and digital marketing management for AI hardware products.

Key Responsibilities
  • Content Creation & Management: Develop high-quality content, including white papers, sales brochures, and presentations, to position the company as a thought leader in the AI hardware market. Collaborate with the technical team to convert complex product details into digestible content for customers and partners.
  • Outbound Marketing Campaigns: Plan, execute, and optimize email, webinar, and social media campaigns in coordination with the sales team. Monitor and analyze campaign performance, providing regular reports and recommendations.
  • Inbound Marketing and Partnerships: Build and manage partnerships with podcasts, blogs, influencers, and industry publications to generate leads and improve brand visibility. Lead content marketing initiatives, such as guest articles and influencer partnerships.
  • Digital Marketing and Social Media Management: Oversee the company's digital presence, including website management, SEO, SEM, and paid advertising. Create and manage social media content calendars to drive engagement and community growth.
  • Market Research and Competitive Analysis: Conduct market research to refine marketing strategies and differentiate the company's products from competitors. Monitor competitor activities and adjust strategies accordingly.
Qualifications

To succeed in this role, you should have:

  • 2+ years of experience in enterprise technology marketing.
  • A proven track record of creating marketing content for B2B tech companies.
  • Expertise in branding, design, or inbound marketing in the B2B space.
  • Experience in outbound marketing and lead generation in the enterprise sector.
  • Background in AI or related markets.

We offer a competitive salary of up to $4000 USD per month, depending on experience, along with the opportunity to work with a dynamic team and contribute to the growth of our company.

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