Product Marketing Strategist

hace 2 meses


Bogotá, Bogotá D.E., Colombia Pro Coffee Gear A tiempo completo

Product Marketing Specialist Role

Location: Remote

Company: Pro Coffee Gear

Pro Coffee Gear, a rapidly expanding e-commerce company, is seeking a skilled Product Marketing Specialist to drive product awareness, develop marketing strategies, and enhance customer engagement. This remote role is pivotal in driving product success and aligning with business objectives.

Key Responsibilities:

  1. Collaborate with the Product Marketing Manager to develop and implement product marketing strategies.
  2. Conduct market research to identify customer needs, market trends, and competitive landscape.
  3. Create compelling product messaging, positioning, and documentation for marketing campaigns.
  4. Work closely with cross-functional teams to ensure product launches are successful.
  5. Develop and execute go-to-market strategies for new product launches and enhancements.
  6. Monitor and analyze product performance metrics to refine marketing strategies.
  7. Create and manage content for digital marketing campaigns.
  8. Organize and facilitate product training and internal communication.
  9. Gather and analyze customer feedback to inform product updates.

Requirements:

  1. Bachelor's degree in Marketing, Business, or a related field.
  2. Proven experience in product marketing or a similar role.
  3. Strong analytical skills and ability to interpret data.
  4. Excellent written and verbal communication skills.
  5. Ability to work cross-functionally and align stakeholders.
  6. Self-motivated and detail-oriented.

Preferred Skills:

  1. Experience with digital marketing tools and platforms.
  2. Familiarity with SEO best practices.
  3. Understanding of customer journey mapping and user experience principles.

At Pro Coffee Gear, we value diversity and equal opportunities for all employees and applicants.



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