Product Marketing Strategist

hace 1 mes


Bogotá, Bogotá D.E., Colombia Pro Coffee Gear A tiempo completo

Product Marketing Specialist

Pro Coffee Gear, a rapidly expanding e-commerce company, is seeking an ambitious Product Marketing Specialist to lead the development and implementation of product marketing strategies.

Responsibilities:

Collaborate with the Product Marketing Manager to develop product positioning and messaging that align with business objectives.

Conduct market research to identify customer needs, market trends, and competitive landscape.

Develop compelling product messaging, positioning, and documentation for marketing campaigns and product launches.

Collaborate with cross-functional teams to ensure successful product launches and customer engagement.

Develop go-to-market strategies for new product launches and enhancements.

Monitor and analyze product performance metrics to refine marketing strategies.

Qualifications:

Bachelor's degree in Marketing, Business, or a related field.

Proven experience in product marketing or a similar role.

Strong analytical and communication skills.

Ability to work cross-functionally and align stakeholders.

Self-motivated and detail-oriented.

A passion for coffee is a plus.

At Pro Coffee Gear, we value diversity and equal opportunities for all employees and applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity, or expression.



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