Digital Media Campaign Strategist
hace 5 días
Company Overview: Launch Potato is a dynamic organization with a portfolio of companies driving innovation in the industry.
Salary: We offer an attractive salary range of $85,000 - $110,000 per year, commensurate with experience.
Job Description:
As a Paid Media Specialist at Launch Potato, you will play a crucial role in shaping the future of our paid media campaigns. Your expertise in pairing creative media with ROAS KPIs and direct-to-consumer (DTC) data analysis will have a significant impact on unlocking financial potential for over 10 million new customers. This position offers tremendous learning potential, with opportunities to own campaigns, channels, and/or verticals as the team continues to scale.
This role supports the Social & Native team by contributing to processes, reporting, and general operation tasks as delegated. The ideal candidate will be someone with an analytic mindset, proactive problem-solving skills, and an eye for detail. They should be able to think outside the box and have a hunger for testing.
Key Responsibilities:
- Tactically plan, create, and launch new creative tests across platforms and verticals using various ad formats.
- Design compelling ad creatives in Canva/Photoshop to target specific audiences.
- Analyze paid media campaigns to develop, execute, test, and report on paid media strategies.
- Work cross-functionally with internal teams on optimization, A/B testing, and overall strategy.
Requirements:
- 2 years of hands-on experience setting up and optimizing digital media campaigns, with a specialization in paid social (Meta/Facebook is the priority).
- A deep understanding of direct-response marketing principles and the ability to create ads that drive engagement.
- Proficiency in Excel (Pivot Tables, Vlookups, etc.) and data visualization tools (Looker, PowerBI, Tableau, etc.).
- Strong communication skills, both verbal and written, to develop cross-department relationships and keep stakeholders informed of campaign performance.
Benefits:
- A competitive salary range of $85,000 - $110,000 per year.
- A collaborative and dynamic work environment.
- Opportunities for professional growth and development.
Languages: English
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