Digital Brand Strategist
hace 3 semanas
Hogarth, a Global Content Experience Company, is seeking a skilled Digital Brand Strategist to help clients navigate the ever-changing landscape of content experience. As a key member of our team, you will develop integrated and personalized brand strategies for clients, encompassing all channels.
Key Responsibilities:- Develop and implement digital media strategies, leveraging expertise in platforms, formats, content marketing, SEO/SEM, and digital advertising.
- Analyze market trends, competitor activity, and client needs to identify opportunities and ensure relevance to the target audience.
- Create strong creative briefs that inspire the creative team and ensure brand consistency across all platforms.
- Collaborate closely with creative, account, and data analysis teams to translate client needs into actionable digital strategies.
- Lead market research, competitor analysis, and data analysis to identify key insights driving strategic decision-making.
- Stay up-to-date with emerging digital trends and develop proposals to capitalize on opportunities for clients.
- Develop concise reports and presentations to communicate findings and recommendations to clients and internal teams.
- Design and plan engaging content for various platforms, adapting tone and format to suit the audience.
- Configure, execute, and optimize paid advertising campaigns on platforms like Meta Ads, TikTok Ads, and YouTube Ads, maximizing ROI.
- Platform management: supervise and manage profiles on social media platforms like Facebook, Instagram, TikTok, and YouTube.
- Bachelor's degree in Advertising, Marketing, Communications, or related field.
- Minimum 6 years of experience in brand strategy, digital planning, ideally in an agency or similar environment.
- Strong understanding of the digital landscape, including social media advertising, SEO/SEM, content marketing, email marketing, etc.
- Excellent analytical skills and ability to interpret data and translate it into actionable insights.
- Experience in managing social media platforms and creating engaging content.
- Familiarity with data analysis tools like Google Analytics, Meta Insights, Hootsuite, etc.
- Excellent communication, presentation, and interpersonal skills.
- Ability to effectively manage multiple projects and priorities.
- Familiarity with data visualization tools like Power BI, Tableau, or Data Studio.
- Experience in predictive analysis and data modeling.
- Knowledge of agile working methodologies.
Hogarth is an equal-opportunity employer, committed to creating an inclusive culture that values diversity, equity, and inclusion. We welcome applications from everyone and strive to recruit people from diverse backgrounds.
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