Market Development Strategist

hace 6 días

Bogotá, Bogotá D.E., Colombia PepsiCo A tiempo completo
Company Overview

PepsiCo is a leading global food and beverage company with iconic brands consumed more than a billion times a day in over 200 countries. Our product portfolio includes 22 of the world's most recognized brands, such as Sabritas, Gamesa, Quaker, Pepsi, Gatorade, and Sonrics.

Salary

We offer an estimated annual salary of $80,000-$120,000 based on industry standards and location. This compensation package reflects the importance of this role in driving business growth and success.

Job Description

The Opportunity

This Field Marketing Analyst position leads Choclitos and Tostitos, providing local expertise according to market needs. The successful candidate will develop brand strategy, drive volume, sales, and market share objectives, while collaborating with cross-functional teams to execute robust commercial activations.

Your Impact

  • Lead Choclitos and Tostitos, ensuring local expertise aligns with market needs.
  • Deliver sales, volume, and market share objectives aligned with market unit plans.
  • Collaborate with other areas to develop 360-degree commercial activations for maximum growth.

Responsibilities

  • Execute plans to achieve brand goals, meeting market and commercial unit expectations.
  • Monitor and assess brand business performance and market trends.
  • Build and deliver strong analytics to support the business, designing actionable plans.

Field Commercial Activation

  • Provide direction to category and commercial activation teams to localize the brand marketing mix for each customer/channel.
  • Manage relationships with creative and media agencies in campaign creation/adaptation from brief development to execution delivery.
Required Skills and Qualifications

Who Are We Looking For?

  • Strong analytical skills with knowledge of the consumer goods industry in Colombia, consumers, shoppers, customers, and channels.
  • A robust set of personal values and ethics behaviors.
  • Fluent in English and Spanish.
Benefits

We offer a range of benefits, including:

  • Opportunities to learn and develop every day through various programs.
  • Internal digital platforms promoting self-learning.
  • Development programs tailored to leadership skills.
  • Specialized training according to the role.
  • Learning experiences with internal and external providers.
  • Recognition programs for seniority, behavior, leadership, moments of life, and others.
  • Financial wellness programs supporting personal goals at all stages of life.
  • A flexibility program balancing work and personal life.
  • Wellness Line, agreements, discounts, scholarship programs, aid plans, and more for family members.
Others

PepsiCo is an equal opportunity employer, valuing diversity and innovation as a workforce. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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