Regional Brand Strategy Lead
hace 5 días
Job Title: Regional Brand Strategy Lead - Andean Region
About the RoleWe are seeking a highly skilled and experienced Regional Brand Strategy Lead to join our team in the Andean Region. As a key member of our marketing team, you will be responsible for developing and implementing effective brand strategies that drive business growth and improve profitability.
Key Responsibilities:
- Develop and execute comprehensive brand plans tailored to the region's needs, ensuring alignment with company objectives and financial goals.
- Communicate brand strategy and provide guidance to local Business Development Managers (BDMs) to generate solutions at a country/region level.
- Track consumer and competitor responses, monitoring sales, market share, pricing, distribution, and conducting consumer research as needed.
- Analyze market trends and competitor activities to identify opportunities and challenges based on consumer needs and habits.
- Propose and implement marketing activities to address gaps in each retail environment, ensuring consistency with strategy and coordination with Retail Marketing.
- Review price strategy implementation and address pricing opportunities versus competitors to improve profitability.
- Lead Demand Planning and SKU portfolio optimization efforts.
- Develop and ensure the implementation of media strategies by country.
- Monitor performance and assess against goals, providing awareness to the team.
To be successful in this role, you will need:
- A Bachelor's degree in Business Administration, Marketing, Industrial Engineering, or a related field.
- At least 3 years of experience in Marketing or Retail Marketing.
- Strong teamwork and collaboration skills.
- Project management experience.
- Nielsen Advisor Knowledge.
- Intermediate-advanced English Level.
- Microsoft Excel proficiency.
Colgate-Palmolive is a global consumer products company operating in over 200 countries, specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name. We foster a culture that inspires our people to achieve common goals and reimagines a healthier future for people, their pets, and our planet.
Salary and BenefitsThe estimated salary for this position is $65,000-$80,000 per year, depending on experience. We offer a comprehensive benefits package, including health insurance, retirement savings plan, and paid time off.
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