Digital Marketing Strategist

hace 5 días

Girardot City, Cundinamarca, Colombia Sagan A tiempo completo

Company Overview: Sagan bridges the gap between global talent and US-based businesses, connecting candidates from vibrant regions with leading American companies.
We are a membership community for top executives, founders, and CEOs seeking to hire and maximize the impact of international talent.

Salary Range: Up to 1200 USD per week.

Job Description: We are looking for a skilled Digital Marketing Strategist to join our marketing team. In this role, you will develop and implement email marketing strategies to enhance engagement, boost customer retention, and drive revenue growth. The ideal candidate will bring a strong understanding of email marketing platforms, audience segmentation, and analytical insights to support impactful campaigns.

Key Responsibilities:

  • Email Campaign Strategy & Execution: Design, manage, and execute email marketing campaigns aligned with business goals, focusing on engagement, conversions, and customer retention.
  • List Management: Oversee list segmentation and audience targeting, maintaining organized and hygienic email lists.
  • Content Creation & Design: Collaborate with content and design teams to develop compelling email content, including subject lines, copy, visuals, and CTAs.
  • A/B Testing & Optimization: Implement testing strategies for subject lines, copy, and design to optimize engagement.
  • Analytics & Reporting: Track key metrics (open rates, CTR, conversion rates) and provide actionable insights to guide future campaigns.
  • Automation & Personalization: Establish automation workflows and personalized tactics to enhance customer journey touchpoints.
  • Compliance: Ensure email campaigns adhere to best practices and comply with regulations (e.g., CAN-SPAM, GDPR).

Qualifications: Over 5 years of experience in email marketing or a related field. Proven experience in email marketing, with proficiency in platforms like Mailchimp, HubSpot, Klaviyo, or Marketo. Strong knowledge of segmentation, automation, and A/B testing. Excellent communication, writing, and editing skills. Analytical mindset with experience using tools such as Google Analytics and email performance dashboards. Collaborative team player with adaptability to a fast-paced environment.

About Sagan: Sagan is an exclusive membership community for top executives, founders, and CEOs seeking to hire and maximize the impact of international talent. Discover a world of career possibilities with Sagan. Please note: To ensure prompt processing of your application, we kindly request that you submit your resume and intro video in English format. This is an independent contractor position. Work schedule is Monday - Friday, 9:00 AM to 5:00 PM EST.

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