Digital Data Strategist

hace 2 días


Girardot City, Cundinamarca, Colombia Advising & Recruiting A tiempo completo
About Us

We are Advising & Recruiting, a pioneering agency dedicated to empowering leading brands in the health and wellness sector by fostering innovative marketing strategies.

Job Overview

Salary: $80,000 - $110,000 per year

We are seeking an experienced Digital Data Strategist to join our team. The successful candidate will be responsible for developing, building, implementing, and managing client reporting, tracking, and data structure to help them understand data trends and progress towards their goals.

Key Responsibilities
  1. Client Relationships: Serve as the analytical point of contact for 1-3 clients, advising on direction and developing a roadmap for potential analytical support offerings.
  2. Reporting: Extract data and metrics to assist the media team in compiling client reports.
  3. Analysis/Insights: Be comfortable answering questions about the data you've gathered and provide analysis on what the numbers mean, aiming to drive fundamental improvements in site experiences that lead to increased conversion rates.
  4. Website Tagging: Create, edit, and manage tags through Google Tag Manager to assist with data capture.
  5. Conversion Tagging: Collaborate with the media team to ensure conversion tracking aligns with campaign objectives.
Requirements
  • Bachelor's degree in Marketing, Communications, or a related field.
  • 2-5 years of experience in Marketing Analytics.
  • Advanced knowledge of data visualization tools such as Looker, Power BI, etc.
  • Basic knowledge of Google Analytics 4 and tag management systems (preferably GTM).
  • Familiarity with performance media platforms: Google Ads, Microsoft Ads, Facebook Ads, etc.
  • Action-oriented with a proven ability to generate actionable insights from data.
  • Motivated and capable of working independently.
  • Comfortable presenting work in a group setting.


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