Strategic Sales Liaison
hace 2 semanas
Overview
Anthology, a leading provider of education and technology solutions, is seeking a highly motivated Strategic Sales Liaison to join its team. This role plays a pivotal part in generating new business opportunities by executing thoughtful outreach and strategic engagement with potential customers.
Job Description
The ideal candidate will be a self-starter with a passion for sales, ability for identifying potential leads, and develop and implement innovative outreach strategies. Key responsibilities include:
- Generating new demand for the sales organization to pursue through qualifying leads from marketing campaigns as sales opportunities, contact potential customers through cold calls and emails.
- Qualifying demand against established criteria before passing a qualified lead, or opportunity, to sales. Processing and validating inbound leads using a range of tactics.
- Researching and building out additional personas or members of a buying group that may be involved in the buying decision and share this with sales. Having meaningful, productive conversations with individuals representing the buyer personas.
- Nurturing predetermined groups of prospects back from sales by using multiple touch tactics.
- Complying with all demand management–related service-level agreements.
- Reporting on agreed metrics on a weekly basis by providing accurate weekly forecasts on the volume of qualified demand and progressing toward the established service-level agreement and performance metrics.
- Tracking and managing prospecting, qualification, and nurture activities in the company's CRM.
- Setting up meetings or calls between (prospective) customers and Account Executives.
- Staying updated with Anthology's products and services.
Requirements
To be successful in this role, you should have:
- 5-8 years of sales experience.
- Proven work experience as a Business Development Representative, Sales Account Executive or similar role.
- Hands-on experience with multiple sales techniques (including cold calls).
- Track record of achieving sales quotas.
- Experience with CRM software (e.g. Salesforce) and ABM (e.g. 6Sense).
- Familiarity with MS Excel (analyzing spreadsheets and charts).
- Understanding of sales performance metrics.
- Strong knowledge of digital selling strategies.
- Excellent communication and negotiation skills.
- Strong process orientation and data analysis experience.
- Must be a self-starter who thrives in a dynamic environment.
- Excellent time management skills with the ability to prioritize and shift workload to meet deadlines.
- Fluency in written and spoken English at CEF B2 level or above.
Salary Range
$80,000 - $120,000 per year, depending on experience.
About Anthology
At Anthology, we empower educators and institutions with meaningful innovation that's simple and intelligent, inspiring student success and institutional growth. We are committed to making diversity, inclusion, and belonging a foundational part of our hiring practices and who we are as a company.
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