Digital Content Strategist
hace 1 día
Project Growth is seeking a skilled Digital Content Strategist to drive brand awareness and engagement through compelling storytelling and innovative content strategies.
Key Responsibilities:
- Develop and execute content marketing strategies that align with business goals and engage the target audience through storytelling and thought leadership.
- Create high-quality content across various formats, including blog posts, web pages, social media updates, and video editing, with a focus on clearly conveying product value and customer success.
- Build and maintain a scalable content engine that consistently delivers valuable materials to the audience.
- Lead the content creation efforts for product launches, ensuring that the messaging aligns with the overall strategy and resonates with the target market.
- Conduct research to identify content gaps and opportunities, staying up-to-date with industry trends and best practices in the B2B SaaS space.
- Collaborate effectively in a fast-paced, cross-functional team environment to ensure all content is accurate, on-brand, and meets project deadlines.
- Omitimize content for search engines and social media platforms, track key performance metrics, and report on content success to drive continuous improvement.
- Manage content distribution channels, including email newsletters, social media, and third-party platforms, to increase reach and engagement.
Qualifications:
- 3+ years of experience in B2B SaaS marketing, content creation, and SEO targeting growth audiences.
- Proven ability to develop and execute content strategies that drive business goals.
- Exceptional storytelling and writing skills, capable of simplifying complex topics into digestible content.
- Experience with written copy, Canva or Figma for social media graphics, and video editing.
- Strong understanding of SEO and creating engaging thought-leadership content that resonates with target audiences.
- Ability to collaborate effectively in a fast-paced, cross-functional team environment.
- Familiarity with using generative AI for marketing is a strong plus.
The estimated salary for this role is $80,000 - $110,000 per year, based on national averages and considering the company's remote work policy. This position offers a unique opportunity to grow professionally and contribute to the success of Project Growth as a leading B2B SaaS company.
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