Digital Content Strategist

hace 1 día


Bogotá, Bogotá D.E., Colombia Project Growth A tiempo completo

Project Growth is seeking a skilled Digital Content Strategist to drive brand awareness and engagement through compelling storytelling and innovative content strategies.

Key Responsibilities:

  • Develop and execute content marketing strategies that align with business goals and engage the target audience through storytelling and thought leadership.
  • Create high-quality content across various formats, including blog posts, web pages, social media updates, and video editing, with a focus on clearly conveying product value and customer success.
  • Build and maintain a scalable content engine that consistently delivers valuable materials to the audience.
  • Lead the content creation efforts for product launches, ensuring that the messaging aligns with the overall strategy and resonates with the target market.
  • Conduct research to identify content gaps and opportunities, staying up-to-date with industry trends and best practices in the B2B SaaS space.
  • Collaborate effectively in a fast-paced, cross-functional team environment to ensure all content is accurate, on-brand, and meets project deadlines.
  • Omitimize content for search engines and social media platforms, track key performance metrics, and report on content success to drive continuous improvement.
  • Manage content distribution channels, including email newsletters, social media, and third-party platforms, to increase reach and engagement.

Qualifications:

  • 3+ years of experience in B2B SaaS marketing, content creation, and SEO targeting growth audiences.
  • Proven ability to develop and execute content strategies that drive business goals.
  • Exceptional storytelling and writing skills, capable of simplifying complex topics into digestible content.
  • Experience with written copy, Canva or Figma for social media graphics, and video editing.
  • Strong understanding of SEO and creating engaging thought-leadership content that resonates with target audiences.
  • Ability to collaborate effectively in a fast-paced, cross-functional team environment.
  • Familiarity with using generative AI for marketing is a strong plus.

The estimated salary for this role is $80,000 - $110,000 per year, based on national averages and considering the company's remote work policy. This position offers a unique opportunity to grow professionally and contribute to the success of Project Growth as a leading B2B SaaS company.



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