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Chief Marketing Officer

hace 2 meses


Bogotá, Bogotá D.E., Colombia Medpack Group A tiempo completo

About Medpack Group:

We are a rapidly growing cosmetics/skin care contract manufacturer located in the United States. With expertise in the creation of high-quality products, we are constantly striving for excellence. Our state-of-the-art manufacturing, warehousing, and laboratory facilities are the backbone of our operations. Supported by a team of dedicated professionals, we are committed to delivering unparalleled quality in every product we manufacture.

Key Responsibilities:

  1. Evaluate emerging market trends, business prospects, and market segments on a global scale.
  2. Assess past performance of product collections, categories, and campaigns to improve marketing effectiveness and ROI.
  3. Analyze service quality and customer satisfaction.
  4. Assess potential partnership prospects.
  5. Establish and update policies and procedures for order fulfillment.
  6. Design business questions to be used for data mining and analysis.
  7. Develop a service recovery framework.
  8. Develop and execute a roadmap for enhancing the functionality of our online store.
  9. Establish and enhance service operations.
  10. Cultivate, oversee, and evaluate the performance of relationships with technology vendors.
  11. Boost performance in e-commerce sales.
  12. Encourage service innovation.
  13. Generate ideas and strategies informed by data-driven insights and recommendations.
  14. Execute strategic and tactical e-commerce programs.
  15. Oversee and review operations and processes in e-commerce.
  16. Manage customer retention and loyalty programs.
  17. Manage sales, promotions, marketing, and social media campaigns and programs across digital platforms.
  18. Oversee the procurement and implementation of new technologies.
  19. Measure order fulfillment and customer satisfaction performance.
  20. Monitor and assess data mining and analytics tools.

Requirements:

  1. Minimum 3 to 5 years' experience in a similar role.
  2. Bachelor's degree in Digital Marketing or related field.
  3. Knowledge of implementing digital marketing concepts such as PPC, SEO, social media, display, and affiliate channels.
  4. Confidence developing and overseeing retail and e-commerce-focused digital marketing strategies.
  5. Excellent understanding of UX, web design, customer flow, and web analysis.
  6. Confidence in traffic analysis, reporting tools, and optimization.
  7. Knowledge of attribution modeling, website speed optimization, A/B testing, conversion management, sales journey optimization, traffic analysis, and reporting tools.