Programmatic Ad Operations Specialist
hace 1 semana
We are seeking a highly skilled Programmatic Ad Operations Specialist to join our team at Power Digital. As a Programmatic Ad Operations Specialist, you will be responsible for supporting the execution and performance of programmatic within your book of business, working hand-in-hand with the lead Strategist on their accounts.
Key Responsibilities:- Strong understanding and ability to execute ad operations including ad serving, programmatic buying, dynamic creative, & measurement/attribution.
- Comfortable creating campaigns within ad servers and DSPs based on approved plan and specs.
- Provide support to the team in handling department operations, such as pixel creation, Q/A, optimization implementation, A/B test set ups, pacing and reporting setup, billing/invoice tracking + pacing, and deliverable tracking.
- Work closely with traders and strategists to execute programmatic strategies effectively.
- Assist and collaborate with team to ensure and resolve delivery and implementation of tags, and troubleshooting of any issues.
- Assist in the creation and onboarding of new programmatic accounts and campaigns within ad servers and DSPs.
- Collaborate with the marketing and analytics teams to integrate reporting APIs and ingest daily campaign data.
- Actively monitor campaign Key Performance Indicators (KPIs) through reporting tools.
- Regularly deliver campaign insights and analysis to the lead strategist on a weekly basis.
- Support strategists with aggregating reporting and data.
- Employ AI technologies to enhance and optimize business processes.
- Utilize and leverage Power Digital's Nova ecosystem as it relates to your department.
- 1-2 years' experience in an ad operations role at an ad tech company, agency or equivalent.
- Strong understanding and hands-on-key experience using ad tech tools and platforms, including ad servers (CM360), DSPs (Trade Desk, Adelphic, DV360), ad verification tools, and ad trafficking systems.
- Understanding of campaigns across various programmatic channels, including mobile, display, video, OTT, CTV, DOOH and audio.
- General knowledge in data analysis and the ability to set up reports, interpret campaign performance metrics, optimize campaigns, and recommend data-driven decisions.
- Proficiency in the use of technology and workflow tools like Google Docs, Google Sheets, and the Microsoft Office suite (Word, Excel, PowerPoint, etc.).
- Excellent communication and collaboration skills to work effectively with cross-functional teams, clients, and vendors.
- Strong attention to detail in setting up, monitoring, and managing programmatic campaigns.
- Effective organizational skills to manage multiple campaigns and priorities simultaneously.
- Below 10% Client Churn Rate.
- Range of the number of accounts (6-8).
- Achieve client spend thresholds and meet or exceed industry performance benchmarks by at least 95%.
- 100% completion on client deliverables.
- Ad operations, production, and completion of tasks on time based on deadlines set by team/client.
- Understanding the client's business model and desired outcomes in order to align with the strategy of the account.
- Paid Advertising account performance and health of the account.
- Client retention, sentiment and growth.
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