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Entravision Communications Corporation is seeking a highly skilled Digital Campaign Strategist to join our Ad Operations team. As a key member of our team, you will be responsible for managing and optimizing digital campaigns across various platforms, including CTV, Pre-Roll Video, Digital Audio, and Display.
Key Responsibilities:- Develop and Execute Campaign Strategies: Collaborate with Sales Planning to create campaign strategies and budgets that meet client goals and objectives.
- Manage Campaign Performance: Continuously measure and optimize campaign performance, establishing benchmarks and recommending future tests.
- Communicate Campaign Results: Utilize The Trade Desk and Google Ad Manager to prepare reports and communicate campaign performance to clients.
- Collaborate with Cross-Functional Teams: Work with sales teams to validate insertion orders, follow up on missing assets, report on campaign delivery, optimizations, and billing.
- Education: BA degree in marketing, business, or equivalent work experience.
- Experience: At least 1-2 years of work experience in digital campaign management or related fields.
- Skills: Knowledge of digital ad ecosystem, familiarity with ad platforms and tools, and excellent attention to detail.
- Opportunity to Work with a Leading Media Company: Entravision Communications Corporation is a leading media company with a strong presence in the industry.
- Collaborative Work Environment: Our team is passionate about digital media and is dedicated to delivering exceptional results.
