Digital Content Strategy Director

hace 3 semanas


Bogotá, Bogotá D.E., Colombia Publicis Groupe A tiempo completo
About Publicis Sapient

We're a digital transformation partner helping established organizations navigate their journey to a digitally-enabled state. Our expertise in strategy, consulting, and customer experience fuses with agile engineering and problem-solving creativity to unlock value for our clients.

As a company of 20,000+ people across 53 offices worldwide, we combine experience in technology, data sciences, consulting, and customer obsession to accelerate our clients' businesses through designing the products and services their customers truly value.

Job Description: Associate Director, Content Design

You'll provide leadership to the content design practice by understanding, applying, and disseminating content best practices. This role involves leading content design for cross-channel content initiatives and collaborating with experience designers, technical teams, and subject matter experts to support strategic business objectives and customer requirements.

We're looking for a bilingual content designer fluent in Spanish and English to work with a Health client on Spanish-language websites for consumer audiences in the United States. This is a contract role for a defined temporal term, subject to possible extension.

Responsibilities:
  • Provides senior strategic support to clients
  • Facilitates stakeholder interviews to gather content requirements and understand business needs related to content
  • Experience with content asset inventories, audits, and evaluation
  • Establishes evaluation criteria and approach using brand documentation, competitive assessments, audience segmentation, SEO data, and site metrics
  • Develops enterprise content strategies documenting content mission, goals, and objectives, and describes how content should ladder up to brand principles, user needs, and business objectives


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