Marketing Strategist
hace 4 días
Project Growth is a rapidly growing startup that is revolutionizing the way companies bring their culture and people to life through authentic employee stories. As a key player in our marketing team, you will have the opportunity to shape our marketing strategy and help drive our growth.
Job SummaryWe are seeking a highly skilled and experienced Demand Generation & Marketing Lead to join our team. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive demand generation strategy that aligns with our business goals. This includes identifying target audiences, creating buyer personas, and selecting the most effective channels and tactics.
Key Responsibilities- Demand Generation Strategy: Develop and execute a comprehensive demand generation strategy that aligns with our business goals. This includes identifying target audiences, creating buyer personas, and selecting the most effective channels and tactics.
- Lead Generation: Design and implement inbound and outbound marketing campaigns to generate high-quality leads. Utilize content marketing, email marketing, social media, and other channels to attract and engage potential customers.
- Collaboration with Sales: Work closely with our sales team to ensure alignment between marketing efforts and the sales cycle. Provide the sales team with high-quality leads and support lead nurturing efforts.
- Content Creation: Help create high-impact content, such as whitepapers, case studies, product overviews, and blog posts, that resonate with our target audience and establish our brand as a thought leader in the industry.
- Social Media: Develop and manage our social media calendar, creating social posts, including written copy and short videos, across all platforms, but with a primary focus on LinkedIn.
- Testing & Optimization: Continuously test and optimize campaigns to improve performance. Analyze key metrics such as conversion rates, MQLs, SQLs, and ROI to inform and adjust strategies.
- 3-5 years of experience in demand generation, digital marketing, or a related role, preferably in a B2B SaaS environment.
- Strong understanding of inbound and outbound marketing strategies.
- Demonstrated success in generating and nurturing leads through various marketing channels.
- Experience working closely with sales teams to align marketing and sales efforts.
- Hands-on experience with creating content for various campaigns across channels.
- Data-driven mindset with the ability to analyze and interpret key performance metrics.
- Entrepreneurial spirit with a willingness to experiment, fail fast, and iterate quickly.
- Native fluency in English, with excellent written and verbal communication skills.
- Ability to thrive in a fast-paced startup environment.
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