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Email Marketing Strategist

hace 2 meses

Bogotá, Bogotá D.E., Colombia Pearl A tiempo completo
About Pearl

Pearl is a global talent connector that partners with innovative startups to find and develop top talent. Our mission is to provide exceptional candidates with exclusive upskilling opportunities, enabling them to excel in their new roles. We work closely with employers who prioritize long-term mentorship and promotion.

Please note that we encourage candidates to submit a single application. If you have an ongoing application, kindly request updates from the team handling your application.

About the Role

As the Email Marketing Strategist, you will play a pivotal role in shaping a comprehensive and effective email marketing strategy, contributing to the overall success of the marketing team.

Key Responsibilities

  1. Email Marketing Strategy
  • Develop and execute email campaigns, encompassing design, copy, and overall strategy.
  • Design and implement a comprehensive marketing plan.
Assessment and Segmentation
  • Design and launch email campaigns for cart-holding customers.
  • Utilize data segmentation and testing for precise customer targeting.
Workflow Management
  • Plan and manage efficient workflows for email campaigns.
  • Regularly assess and improve processes for enhanced efficiency.
A/B Testing
  • Conduct A/B testing to optimize various email elements.
  • Analyze results and implement improvements.
Personalization Strategy
  • Develop and implement personalization for different customer segments.
Data Analysis and Reporting
  • Regularly analyze email campaign metrics.
  • Generate reports with insights into key performance indicators (KPIs).
Automation Implementation
  • Identify opportunities for automation in email marketing.
  • Implement and optimize automated workflows.
Email Copywriting
  • Write compelling email copy aligned with the brand voice.
Collaboration with Design Team
  • Collaborate for visually appealing email templates.
  • Provide creative direction and feedback for design.
Market Research
  • Conduct market research for industry trends and competitor strategies.
  • Integrate relevant findings into the email marketing strategy.
Customer Feedback Integration
  • Incorporate customer feedback into email strategies.
  • Implement adjustments based on feedback for enhanced retention efforts.
Retention Campaigns
  • Develop and execute targeted email campaigns for customer retention.
  • Implement strategies for customer loyalty and repeat purchases.
Customer Segmentation for Retention
  • Utilize customer data to segment audiences for retention-focused campaigns.
  • Tailor communication to individual customer needs and preferences.
Feedback Loop Implementation
  • Establish a feedback loop through email interactions for understanding customer satisfaction.
  • Implement adjustments based on feedback to enhance retention efforts.
Customer Lifecycle Engagement
  • Map out the customer lifecycle.
  • Create targeted email engagement strategies for each stage to foster a long-term relationship.
  • Collaborate to map out customer journeys and create targeted email sequences for different stages of the customer lifecycle.

Requirements

Must-Haves

  • Experience with Klaviyo: You are an expert in using Klaviyo for email marketing and have a strong understanding of its features and capabilities. With at least 1-2 years of experience on the platform.
  • Proven track record: You have at least 2-3 years of experience in email marketing, with a track record of designing and executing successful campaigns.
  • Design skills: Knowledge of basic design principles and experience with designing visually appealing emails.
  • Copywriting skills: You have excellent written communication skills and can craft compelling and engaging email copy that drives results.
  • Retention Marketing: Knowledge and experience in Smile.IO by setting up and managing loyalty through email and SMS.
  • Data-driven mindset: You are skilled at analyzing email performance metrics and using data to make informed decisions and drive optimization.
  • Visionary: Develop a visionary approach towards email marketing, actively contributing ideas and strategies. Must proactively work on developing the long-term vision for the marketing team.
  • Communication and Execution: Present ideas effectively, ensuring clarity and alignment with overall objectives.

Nice-to-Haves

  • Digital Marketing: Contribute to digital marketing efforts to enhance overall marketing strategies.
  • Team player: You work well in a collaborative team environment and can effectively communicate and coordinate with cross-functional teams.
  • Continuous learner: You stay up-to-date with the latest trends and best practices in email marketing and are always looking to improve your skills and knowledge.
  • Presentable, family-oriented, and driven.
  • Grit & Tenacity: Demonstrates a hunger for success and exhibits a proactive approach to generating and executing innovative ideas.

Benefits

Growth Opportunities

Short-term Goals (1st Week Tasks)

  • Plan marketing strategies.
  • Implement email segmentation.
  • Launch the first week of newsletters.
  • Ensure smooth workflow management.

Long-term Vision

  • Contribute to the development of a full marketing team.
  • Participate in launching the company's website.
  • Extend expertise to support similar initiatives for other companies.

Long-term role with LOTS of areas and opportunities for growth benefits to be further discussed by the client.

  • Fully remote forever–work from anywhere.
  • Competitive net salary with opportunity to be paid above median market rate.
  • Invaluable access to a network of global industry leaders, paving the way for rapid career growth.
  • Mentorship opportunities.
  • Access to learning and development resources for continuous growth and improvement.