Digital Marketing Strategist for Aviation Training

hace 1 día


Bogotá, Bogotá D.E., Colombia Ingepsy A tiempo completo

Overview

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Ingepsy, a leading aviation training enterprise, seeks a dynamic Digital Marketing Strategist to elevate its online presence and lead generation efforts. As a key player in this exciting industry, you will have the opportunity to blend your passion for digital marketing with the thrill of aviation.

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About the Role

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We are seeking a skilled Digital Marketing Strategist to develop and execute a comprehensive social media strategy, manage our growing online presence, and spearhead email marketing campaigns. Your role will be crucial in transforming our online engagement into qualified leads for our professional pilot training programs.

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Main Responsibilities

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  2. Develop and execute a comprehensive social media strategy to boost engagement and generate qualified leads.">
  3. Create, edit, and publish engaging content across YouTube, Facebook, Instagram, and other relevant platforms.">
  4. Efficiently process and publish backlogged video content to maintain a consistent online presence.">
  5. Manage and grow email marketing campaigns, focusing on list building and engagement strategies.">
  6. Optimize conversion rates from social media followers to qualified leads for flight training programs.">
  7. Track and analyze social media metrics, adapting strategies for maximum effectiveness.">
  8. Collaborate with the flight school team to ensure content accurately represents our training programs and company culture.">
  9. Explore innovative ways to showcase our air show performances and online aviation courses through digital channels.">
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Requirements

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To be successful in this role, you should have:

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  • A proven track record in social media management and digital marketing, ideally in education or professional training sectors.">
  • A strong grasp of social media platforms and their best practices.">
  • Excellent content creation skills, including video editing and graphic design.">
  • Experience with email marketing and list management.">
  • An analytical mindset with the ability to interpret data and adjust strategies accordingly.">
  • Outstanding written and verbal communication skills.">
  • A self-starter capable of managing multiple projects independently.">
  • A passion for aviation or willingness to immerse yourself in the industry.">
  • The ability to think creatively about marketing high-value professional education programs.">
  • Strong computer skills, including AI use, video editing, graphic design, and familiarity with WordPress.">
  • Familiarity with AI tools such as Descript to streamline content preparation and publishing.">
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Salary and Benefits

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This is a remote position offering an estimated annual salary of $55,000 - $65,000, depending on experience, with opportunities for career growth and professional development.



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