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Marketing Content Specialist

hace 1 mes

Medellín, Antioquia, Colombia Viva International A tiempo completo

Job Summary:

Viva International is seeking a highly skilled Marketing Content Specialist to join our team. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive content strategy that aligns with our business goals and resonates with our target audience.

Key Responsibilities:

  1. Develop and execute a content strategy that incorporates omnichannel marketing tactics, including blogs, websites, social media, email campaigns, and product descriptions.
  2. Ensure consistency of brand voice and messaging across all communication channels.
  3. Conduct research to understand target audiences, market trends, and competitors to inform the development of effective and unique content.
  4. Collaborate with the marketing team, designers, and other stakeholders to brainstorm ideas and develop creative concepts.
  5. Review and edit content to ensure accuracy, clarity, and adherence to brand guidelines.
  6. Incorporate SEO best practices into content to improve online visibility and search engine rankings.
  7. Develop strategies to distribute content through various channels, including email marketing, social media, and other digital platforms.
  8. Monitor content performance using analytics tools and adjust strategies based on data insights.

Requirements:

  1. Bachelor's degree in Marketing, Communications, Journalism, or a related field.
  2. Proven experience as a Copywriter, with a strong portfolio showcasing diverse writing styles and successful campaigns.
  3. Exceptional writing and editing skills in Spanish. Bilingual proficiency (English and Spanish) is a plus.
  4. Understanding of SEO principles and the ability to optimize content for search engines.
  5. Creativity and the ability to think conceptually.
  6. Strong attention to detail and the ability to meet deadlines.
  7. Familiarity with social media platforms and digital marketing trends.

Benefits:

  • Independent contract with a top talent law firm.
  • PST work schedule.
  • Professional Growth.
  • Paid vacation days & US holidays.
  • Diverse and multicultural work environment.

Job Type: Full-time