Product Marketing Strategist

hace 6 días

Medellín, Antioquia, Colombia Vtex A tiempo completo

About the Role

As a Product Marketing Manager at VTEX, you will be responsible for bridging the gap between our product strategy and the tactics needed to drive sales and marketing success. You will have a deep understanding of our competitors and buyers, and be able to use this knowledge to develop positioning, messaging, and marketing programs that resonate with buyers and empower our sales channels to be successful.

Key Responsibilities

  • Work closely with sales and product teams to develop go-to-market strategies and playbooks that enable teams across the globe to market VTEX's products.
  • Research and use data to inform messaging and positioning of our products for different markets, personas, and industries.
  • Conduct market analysis to have a deep understanding of the competitive landscape and help establish product differentiation.
  • Lead and be accountable for product launches, from establishing phased roadmaps with product to planning, executing, and enabling all regional marketing, sales, and CX teams.
  • Educate both internal and external stakeholders on our positioning, buyers, users, and influencers' needs, our product capabilities, and its benefits.
  • Create marketing programs and sales collateral (e.g. sales documentation, decks, product videos, website copy, blog posts) that articulate the benefits of our products and help move prospects & customers through the sales cycle.

Requirements
  • 3+ years of experience in product marketing, with experience in mid to enterprise-level B2B SaaS as a plus.
  • Proven track record and hands-on experience with leading and coordinating initiatives across product and sales & marketing organizations.
  • Craft obsession and deeply care about consistency, tone of voice, and look-and-feel of our brand.
  • Proficiency in written communication with an ear for 'voice' and an eye for grammar/spelling.
  • Metrics-driven and analytical; proven ability to prioritize, drive, and achieve results.
  • Systemic thinking to provide simple solutions to complex problems.
  • Great communication skills to talk about our work, product, and industry in an engaging and easy to understand way.

About VTEX
VTEX is the composable and complete commerce platform that delivers more efficiency and less maintenance to organizations seeking to make smarter IT investments and modernize their tech stack. Through our pragmatic composability approach, we empower brands, distributors, and retailers with unparalleled flexibility and comprehensive solutions, enabling them to invest solely in what provides a clear business advantage and boosts profitability. VTEX is trusted by 2,600 global B2C and B2B clients, including Carrefour, Colgate, Motorola, Sony, Stanley Black & Decker, and Whirlpool, having 3,500 active online stores across 43 countries (as of FY ended on December 31, 2023). For more information, visit https://www.vtex.com/.

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