Strategic Marketing Insights Specialist

hace 22 horas


Bogotá, Bogotá D.E., Colombia Advising & Recruiting A tiempo completo

We are Advising & Recruiting, a leading agency dedicated to partnering with prominent brands in the health and wellness sector. Our team is committed to developing innovative and high-performance marketing strategies that drive real results.

About the Role

We are seeking an experienced Strategic Marketing Insights Specialist to join our team. As a key member of our analytics department, you will play a vital role in helping our clients understand data trends and progress towards their goals.

Key Responsibilities
  • Client Relationships: Serve as the analytical point of contact for 1-3 clients, advising on direction and developing a roadmap for potential analytical support offerings.
  • Reporting: Extract data and metrics to assist the media team in compiling client reports. Create clear and concise slides that fit into the broader narrative of the presentation.
  • Analysis/Insights: Be comfortable answering questions about the data you've gathered and provide analysis on what the numbers mean, aiming to drive fundamental improvements in site experiences that lead to increased conversion rates.
  • Website Tagging: Create, edit, and manage tags through Google Tag Manager to assist with data capture. Provide clients with recommendations on tagging strategies.
  • Conversion Tagging: Collaborate with the media team to ensure conversion tracking aligns with campaign objectives. Create and test goals, triggers, variables, and events in GTM.
Requirements
  • Bachelor's degree in Marketing, Communications, or a related field.
  • 2-5 years of experience in Marketing Analytics.
  • Advanced knowledge of data visualization tools such as Looker, Power BI, etc.
  • Basic knowledge of Google Analytics 4 and tag management systems (preferably GTM).
  • Familiarity with performance media platforms: Google Ads, Microsoft Ads, Facebook Ads, etc.
  • Action-oriented with a proven ability to generate actionable insights from data.
  • Motivated and capable of working independently.
  • Comfortable presenting work in a group setting.
Salary and Benefits

We offer a competitive salary of $85,000 - $105,000 per year, depending on experience. In addition to a comprehensive benefits package, including medical, dental, and vision insurance, we also offer a 401(k) matching program and generous paid time off.



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