Product Marketing Specialist

hace 1 semana

Bogotá, Bogotá D.E., Colombia Medtronic A tiempo completo
Transforming Lives through Marketing

The role of marketing has never been more pivotal to the growth of Medtronic. We value marketers with strong Customer and Market Insights, which are foundational to our ability to respond to customer needs. Value proposition, content, and messaging expertise are critical to drive customer engagement and acceptance. Broadening the perception of what Medtronic can deliver is vital to the growth of our new technologies and services.

We strive for an integrated, seamless experience to meet our customer expectations and demands. As a Product Specialist, you will formulate and review corporate short and long-range plans, goals, and objectives for specific products or product lines.


A Day in the Life

Responsibilities may include the following and other duties may be assigned.

  • Formulate and review corporate short and long-range plans, goals, and objectives for specific products or product lines.
  • Conduct competitive product analysis and market research of product consumer behavior and professional audience.
  • Determine the profitability and viability of new products or product enhancements.
  • Develop production and marketing strategies and tactics to ensure effective product placement relative to market opportunity, working closely with product development for a specific product, brand, or product area over its entire life cycle.
  • Work with other functions to finalize product specifications.
  • Provide advertising with core brand equity.
  • Serve as a technical adviser, demonstrating products and troubleshooting product issues.

Must Have: Minimum Requirements

  • Bachelor's degree in marketing, engineering, or biomedical life sciences.
  • Minimum 3 years of work experience in product marketing and product launches.
  • Excellent interpersonal, written, and verbal communication skills.
  • Excellent analytical and strategic thinking abilities.
  • Expertise with Microsoft tools.
  • Proficiency in English.
  • US visa.

Nice to Haves

  • Experience in the healthcare or medical devices industry.
  • Ability and willingness for new learning.

We Offer


We offer a competitive salary and benefits package to all our employees:

  • Flexible working environment.
  • Annual Incentive Plan % depending on company results.
  • Pension scheme and group discount on healthcare insurance.
  • Training possibilities via Cornerstone/Skills Lab.
  • Employee Assistance Program and Recognize (our global recognition program).

Our Commitment


Our unwavering commitment to inclusion, diversity, and equity (ID&E) means zero barriers to opportunity within Medtronic and a culture where all employees belong, are respected, and feel valued for who they are and the life experiences they contribute. We know equity starts beyond our workplace, and we must play a role in addressing systemic inequities in our communities if we hope to have long-term sustainable impact. Anchored in our Mission, we continue to drive ID&E forward both to enhance the well-being of Medtronic employees and to accelerate innovation that brings our lifesaving technologies to more people in more places around the world.

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