Commercial Growth Strategist

hace 7 días


Cali, Valle del Cauca, Colombia Colgate-Palmolive Company A tiempo completo
Colgate-Palmolive Company Overview

We are a global consumer products company operating in over 200 countries, specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name.

About the Role

The Customer Development Executive will lead the development of Indirect Trade channel strategy within the Cordoba-Sucre Zone. The primary objective is to exploit incremental sales growth opportunities behind customers.

Main Responsibilities
  • Negotiate commercial activations and guarantee flawless execution of the 5P's fundamentals in the region, reaching organic and volume growth, SOM, margin, and ASP objectives while maintaining trade spend management mandates.
  • Influence customers to grow sales, improve service, and identify customer service and logistics efficiencies by utilizing new techniques, tools, and information systems (e.g., category management, EDI).
  • Collect pre and post analyses of customer and channel promotions, develop a library of performance history, and recommend adjustments to business plans based on results to drive improved return on investment in all types of trade spending.
  • Monitor competitive activity at store level, inform the commercial team, identify opportunities, and transfer them to the commercial team for the development of strategies that respond to competitive changes in the market.


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