Field Marketing Analyst

hace 3 meses

Bogotá, Colombia PepsiCo A tiempo completo
Overview

We Are PepsiCo Join PepsiCo and Dare for Better We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place.Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries. (add according to the OU):PepsiCo México: Our product portfolio, which includes 22 of the world's most iconic brands, such as Sabritas, Gamesa, Quaker, Pepsi, Gatorade and Sonrics, has been a part of Mexican homes for more than 116 years.

PepsiCo has recognized brands such as DETODITO, TROPICANA, CHEESE TRIS, CONCORDIA, PLATANITOS, KCHITOS, among others.

A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world.Know more: PepsiCoJobs Join PepsiCo, dare for better.

Responsibilities

The Opportunity

This role leads Choclitos and Tostitos, providing local expertise according to market needs. In this role the person will be responsible for developing brand strategy with manager support, while reaching volume, sales and SOM objectives in the country through the on time developing of brand strategy: activations, Innovations and Equity Plans execution.

A highly collaborative approach is required with key stakeholders, including LATAM Sector MKT team, Market Unit leader, Commercial Market Unit teams and key global functions (R&D, Finance, etc.)

This will be achieved by landing Regional and Local initiatives which will require quality inputs from consumer, customer and channels while navigating through a highly dynamic and fast-paced environment driven by results.

Expertise in A&M management to guarantee ROI, W/NW targets and profitability.

Your Impact

As Field Mktg Analyst your responsibilities would consist of

Functional Lead

Leads Choclitos and Tostitos providing local expertise according to market needs. Deliver sales, volume and market share objectives according to aligned plans with market unit. Works together with other areas to develop robust 360 commercial activations to maximize growth.

Planning & Execution

Executes plan to achieve brand goals according with market and commercial unit expectations. Monitors and assesses brand business performance and market trends. Builds and delivers strong analytics to support the business and design actionable plans.

Field Commercial Activation

Provides solid direction to the category and Commercial activation teams in order to localize effectively the brand marketing mix on each customer/channel, including Core initiatives, Innovations and promotions. Manages relationship and leads creative and media agencies in campaign creation / adaptation from brief development to executions delivery and implementation. Qualifications

Who Are We Looking For?

Strong analytical skills. Knowledge of the consumer goods industry in Colombia, consumers, shoppers, customers, channels. Displays a robust set of personal values and ethics behaviors. Fluent in English & Spanish

If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.

What can you expect from us:

Opportunities to learn and develop every day through a wide range of programs. Internal digital platforms that promote self-learning. Development programs according to Leadership skills. Specialized training according to the role. Learning experiences with internal and external providers. We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others. Financial wellness programs that will help you reach your goals in all stages of life. A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle. And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.

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