Field Marketing Analyst

hace 2 semanas


Bogotá, Bogotá D.E., Colombia PepsiCo A tiempo completo
Overview

PepsiCo is a leading food and beverage company with a rich history of innovation and growth. As a Field Marketing Analyst, you will play a critical role in driving business results and developing brand strategies that resonate with our customers.

Responsibilities
  • Lead the development and execution of brand strategies for Choclitos and Tostitos, leveraging local expertise and market insights to drive sales and volume growth.
  • Collaborate with cross-functional teams to design and implement 360-degree commercial activations that maximize growth and profitability.
  • Monitor and analyze market trends, consumer behavior, and business performance to inform data-driven decisions and optimize brand strategies.
Qualifications
  • Strong analytical skills and ability to interpret complex data to inform business decisions.
  • Knowledge of the consumer goods industry in Colombia, including consumers, shoppers, customers, and channels.
  • Fluent in English and Spanish, with excellent communication and interpersonal skills.
What We Offer
  • Opportunities for professional growth and development through training and mentorship programs.
  • A dynamic and inclusive work environment that values diversity and innovation.
  • A comprehensive benefits package, including financial wellness programs and recognition programs for seniority and leadership.

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