Marketing Operations Coordinator
hace 6 meses
_**Sovo quiere que seas parte de su equipo**_
El puesto de Operaciones de Marketing se centra en optimizar los procesos de marketing, aprovechar los datos y la tecnología y mejorar la eficiencia y la eficacia de las actividades de marketing para impulsar el crecimiento del negocio y alcanzar los objetivos de marketing.
**Las funciones incluyen**:
2. Análisis de datos y elaboración de informes: Recopilación y análisis de datos de marketing para generar perspectivas, realizar un seguimiento de los KPIs y crear reportes que informen las estrategias de marketing y la toma de decisiones.
3. Optimización de procesos: Identificar áreas de mejora en los flujos de trabajo de marketing, implementar procesos racionalizados y garantizar la ejecución eficiente de las campañas e iniciativas de marketing.
4. Gestión de campañas: Colaborar con equipos multifuncionales para planificar, ejecutar y supervisar las campañas de marketing, asegurando que se alinean con los objetivos generales de marketing y cumplen los objetivos establecidos.
5. Análisis de marketing: Utilizar técnicas y herramientas de análisis de datos para medir la eficacia de las iniciativas de marketing, identificar tendencias y hacer recomendaciones basadas en datos para optimizar las estrategias de marketing.
6. Gestión de bases de datos: Supervisar la organización, segmentación y mantenimiento de las bases de datos de marketing, garantizando la precisión, integridad y cumplimiento de los datos con las regulaciones pertinentes (como GDPR).
7. Seguimiento del rendimiento: Desarrollar e implementar mecanismos de seguimiento para medir el rendimiento de las actividades de marketing, como el ROI de la campaña, la generación de clientes potenciales, las tasas de conversión y los costes de adquisición de clientes.
8. Colaboración y comunicación: Trabajar en estrecha colaboración con los equipos de marketing, los equipos de ventas, los departamentos de IT y otras partes interesadas para alinear estrategias, compartir perspectivas y fomentar la colaboración.
9. Entrenamiento y documentación: Proporcionar entrenamiento y apoyo a los equipos de marketing sobre herramientas y sistemas de marketing, crear documentación y directrices para garantizar el uso y la adopción adecuados.
**Requerimientos clave**
- Más de 3 años de experiência en un puesto de Operaciones de Marketing, preferiblemente en un entorno SaaS.
- Experiência trabajando en múltiples ciclos de planificación anual.
- Experiência definiendo e implementando KPIs y sistemas de medición para evaluar la rentabilidad y productividad de las ventas.
- Experiência trabajando en análisis de datos es un plus.
- Proactivo, altamente motivado y orientado a resultados.
- Le gusta trabajar con personas, entender sus necesidades y resolver sus problemas.
- Gran capacidad de comunicación, documentación, organización y formación.
**Aplica hoy**
Tipo de puesto: Tiempo completo
Salario: $3.500.000 - $4.000.000 al mes
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