Marketing Communications Coordinator- Colombia

hace 5 días

Bogota, Colombia Skechers A tiempo completo

**Job Description**:
With a goal of presenting Skechers as the global footwear leader that it is and The Comfort Technology Company, the Communications Coordinator will oversee the Social Media content strategy, ambassadors/ influencers plan, Public Relations program and events agenda for Colombia; all these aligned with the Marketing calendar.

The role’s mission is to enrich Skechers’ brand positioning and image in local market and efficiently build over Skechers attributes among different targets and divisions to ensure we deliver the right message for each consumer type trough relevant, innovative and valuable content within the assets the position manages: SM platforms and content, ambassadors and influencers, PR program, events, alliances and partnerships with stakeholders. An important goal is to plan an efficient investment and execute it accord to the established calendar while measuring the initiatives’ impact for Skechers.

This role works closely with retail, agencies, creative services, digital team (content must contribute to web traffic).

**ESSENTIALS JOB RESULTS**:
This position must develop a plan and strategy for the year, quarter and month. Including assets in charge and regular updates to assure the actions are coherent with local market needs and planned investment.

The updates must be shared for approval in these key dates.

**1.Social Media**:

- Design and execute a strategy to grow the Skechers Colombia community.
- Develop the content and monthly calendar for Skechers Colombia social networks. Including photoshoots for our local catalogue.
- Community management for Skechers Colombia social networks.
- Managing digital advertising on the Meta platform in order to increase brand awareness and drive customers to stores.
- Analyze social networks monthly performance including an action plan to improve metrics and investment efficiency.
- Present monthly report with SM statistics for Corporate report on the 4th of each month.
- Coordinate and optimize social media content with shopping malls where we have our own stores and stores accounts.
- Photography direction to new Skechers stores for corporate use and as a social media tool.

**2. PR, Ambassadors and Influencers**:

- Create an annual PR strategy to strengthen our relationship with the media throughout the year and generate loyalty.
- Establish direct contact with the different media: fashion, entertainment, business, to gain brand presence and content.
- Enrich the plan with initiatives such as advertorials, collaborations, press releases that increase the brand presence in media.
- Design and execute a segmentation plan for the ambassador’s team and influencers that support Skechers communication for different targets and campaigns included in the annual plan.
- Direct contact with the ambassador´s team and influencers. Follow up the content agreement and individual objectives. Request the results at the end of the month to evaluate their performance and incorporate them into the corporate report.
- Work together with influencers and ambassadors to find opportunities that can add value to Skechers.
- Maintain a scouting strategy for influencers that assure the brand is permanently partnering with the ideal talent and building a stronger message.
- Design along with the PR and BTL agencies, different concepts for seedings and brand content.
- Present monthly report with PR, Influencers statistics for Corporate report on the 4th of each month.

**3. Events**:

- Planning, development and execution of events of media, branding and store openings.
- Work together with BTL and PR agencies to ensure the proper development and secure guests attending the event, inviting press and influencers.
- Coordination for special activities in Skechers Stores and malls such as Mother’s Day, Father's Day. Kids Day, Halloween, SKX store launches, among others.
- Event reports with audiovisual content and metrics to evaluate the performance and fulfillment of objectives of events and activations in stores and malls.

**4. Plan and budget**:

- Continuously during month and quarter update expenses, measure activities’ impact and results through presentations and reports.
- Analyze ROI.
- Plans and activities must be supported with presentations such as Briefs, Approval Forms, Artwork Request timely submitted to assure execution.
- Other presentations needed according to Marketing agenda.

**Qualifications**:
+4 years of working experience in related fields.

This individual is efficient and comfortable being a member of a team, while working in a faced-paced environment.

Delivering work in timely manners is key to the ongoing success of this position.

  • Marketing Communications Coordinator- Colombia

    hace 2 meses

    Bogota, Colombia Skechers A tiempo completo

    **Job Description**: The **Marketing Communications Coordinator** will assist the marketing team with projects; communicate the Skechers brand message using corporate creative campaigns for social media. This includes keeping social media channels updated and brand-focused, seeking out new social media avenues and ways of connecting with audience by...

  • Marketing & Communications Coordinator

    hace 6 días

    Bogota, Colombia JLL A tiempo completo

    JLL supports the Whole You, personally and professionally. **Benefits to eligible employees, include**: Medical and life insurance for you. Annual Performance Bonus. Online platform with +15.000 certified courses available for your professional development. Wellbeing platform for employees with personalized programs (yoga, meditation, exercise, meal...

  • Marketing Coordinator

    hace 3 semanas

    Bogota, Colombia Boston Consulting Group A tiempo completo

    **WHAT YOU'LL DO**: As a Marketing Coordinator, you will be responsible for the preparation and execution of the external marketing and communications activities for a set of 3-4 Practice Areas (PA) in Central and Spanish-Speaking South America (SSA), to enhance visibility and presence in local markets. You will work in close collaboration with the Marketing...

  • Marketing Coordinator Colombia

    hace 2 meses

    Bogota, Colombia Betsson Group A tiempo completo

    **BOGOTA** - COMMERCIAL**MARKETING COORDINATOR COLOMBIA**: **THE WOW*** - RECRUITER - PAULA GUERRAWe are a tight knit team local team responsible for everything that goes live to our customers in Colombia. As a Marketing Coordinator you will be responsible for implementing and executing online and offline paid media and marketing initiatives to acquire...

  • Marketing Coordinator Colombia

    hace 4 semanas

    Bogota, Colombia Betsson Group A tiempo completo

    **BOGOTA** - COMMERCIAL**MARKETING COORDINATOR COLOMBIA**: **THE WOW*** - RECRUITER - PAULA GUERRAWe are a tight knit team local team responsible for everything that goes live to our customers in Colombia. As a Marketing Coordinator you will be responsible for implementing and executing online and offline paid media and marketing initiatives to acquire...

  • Marketing Coordinator

    hace 1 semana

    Bogota, Colombia Boston Consulting Group A tiempo completo

    **WHAT YOU'LL DO**: As a Marketing Coordinator, you will be responsible for the preparation and execution of the external marketing and communications activities for a set of 3-4 Practice Areas (PA) in Central and Spanish-Speaking South America (SSA), to enhance visibility and presence in local markets. You will work in close collaboration with the Marketing...

  • Marketing Coordinator

    hace 5 días

    Bogota, Colombia Anton Paar Colombia S.A.S. A tiempo completo

    **Anton Paar Colombia S.A.S. | Bogotá D.C., Colombia**: **Responsibilities**: The Marketing Coordinator will be responsible of following activities: - Support marketing campaigns, ensuring seamless execution and delivery of key messages - Assist in the promotion and production of webinars and seminars. - Support in the coordination and follow-up of events,...

  • Marketing Coordinator

    hace 2 semanas

    Bogota, Colombia Boston Consulting Group A tiempo completo

    WHAT YOU'LL DO As a Marketing Coordinator, you will be responsible for the preparation and execution of the external marketing and communications activities for a set of 3-4 Practice Areas (PA) in Central and Spanish-Speaking South America (SSA), to enhance visibility and presence in local markets. You will work in close collaboration with the Marketing...

  • Marketing Coordinator

    hace 1 mes

    Bogota, Colombia Boston Consulting Group A tiempo completo

    WHAT YOU'LL DOAs a Marketing Coordinator, you will be responsible for the preparation and execution of the external marketing and communications activities for a set of 3-4 Practice Areas (PA) in Central and Spanish-Speaking South America (SSA), to enhance visibility and presence in local markets. You will work in close collaboration with the Marketing...

  • Marketing Coordinator

    hace 4 semanas

    Bogota, Colombia Boston Consulting Group A tiempo completo

    WHAT YOU'LL DOAs a Marketing Coordinator, you will be responsible for the preparation and execution of the external marketing and communications activities for a set of 3-4 Practice Areas (PA) in Central and Spanish-Speaking South America (SSA), to enhance visibility and presence in local markets. You will work in close collaboration with the Marketing...

  • Communications Manager Colombia

    hace 6 días

    Bogota, Colombia The Nature Conservancy A tiempo completo

    **OFFICE LOCATION**: Bogotá, Colombia **WHO WE ARE**: The mission of The Nature Conservancy (TNC) is to conserve the lands and waters upon which all life depends. As a science-based organization, we develop innovative, on-the-ground solutions to the world’s toughest environmental challenges so that people and nature can thrive. Our work is guided by our...

  • Digital Marketing Coordinator

    hace 2 meses

    Bogota, Colombia IntouchCX A tiempo completo

    **About IntouchCX** IntouchCX is a global customer care and technology company that provides value-driven, future-forward solutions. For over 20 years, we have been the people and technology behind the world’s biggest brands, empowering human potential through our artificial intelligence division, Laivly, and driving change for our client partners through...

  • Digital Marketing Coordinator

    hace 3 semanas

    Bogota, Colombia IntouchCX A tiempo completo

    About IntouchCX IntouchCX is a global leader in customer experience management, digital engagement, and AI and automation solutions. We immerse ourselves in your world with curiosity, creativity, and innovation to deliver exceptional results. For over 20 years, we have scaled with soul to become a disruptive industry leader by building trusted long-term...

  • Sportsbook Coordinator Colombia

    hace 2 meses

    Bogota, Colombia Betsson Group A tiempo completo

    **BOGOTA** - COMMERCIAL**SPORTSBOOK COORDINATOR COLOMBIA**: **SPORTSBOOK COORDINATOR COLOMBIA** - RECRUITER - PAULA GUERRA**Job description** Betsson Colombia Team are looking for a new Senior Sportsbook Coordinator Colombia to join their growing team! As a Sportsbook Coordinator you will work with the Betsson Sportsbook commercial team and be focused on...

  • Marketing Coordinator

    hace 2 meses

    Bogota, Colombia Hilton A tiempo completo

    A Marketing Coordinator will work with the Director of Business Development or Marketing Manager to assist in the implementation of the marketing plan to increase hotel brand awareness. **What will I be doing?** As Marketing Coordinator, you will work with the Director of Business Development or Marketing Manager to assist in the implementation of the...

  • Communications & Marketing Intern

    hace 2 meses

    Bogota, Colombia Alfa Laval A tiempo completo

    Responsible for performing a wide variety of support work for the Marketing & Communications area, and to perform related work as required. - Assist with communication campaigns, projects and exhibitions. - Coordinate production/publication of communication material. - Maintain and update databases, webpage and communication material and tools. - Active part...

  • Marketing Coordinator

    hace 2 semanas

    Bogota, Colombia HUBTEK A tiempo completo

    **Description**: **Hubtek** is a company that believes in young talent and seeks to support the development of its employees on a personal and professional level through learning experiences and growth opportunities. We support companies through our** Talent and Technology** services. We have been impacting the world **since 2018** and we want to keep...

  • Marketing & Communications Analyst

    hace 4 semanas

    Bogota, Colombia BNP Paribas A tiempo completo

    **About BNP Paribas**: BNP Paribas is a leading bank in Europe with an international reach. It has a presence in 68 countries and territories, with more than 193,000 employees, including more than 147,000 in Europe. The BNP Paribas Group has key positions in its three main activities: Domestic Markets and International Financial Services (whose...

  • Marketing & Communications Analyst

    hace 2 meses

    Bogota, Colombia BNP Paribas A tiempo completo

    **About BNP Paribas**: BNP Paribas is a leading bank in Europe with an international reach. It has a presence in 68 countries and territories, with more than 193,000 employees, including more than 147,000 in Europe. The BNP Paribas Group has key positions in its three main activities: Domestic Markets and International Financial Services (whose...

  • Ecommerce and Marketing Coordinator

    hace 5 días

    Bogota, Colombia Asertempo A tiempo completo

    **Salario**: **$ 3.500.000** **|** **Publicado**: **2024/04/01** **Localización**: - Colombia Bogota Bogota D.c.**Jornada**: - TIEMPO COMPLETO 47H SEM**Tipo de experiência**: - MAS DE 2 AÑOS**Funciones**: - Labores relacionadas con el cargo solicitado en esta requisición, las anexas que se consideren convenientes ejecutar y las solicitadas...