Marketing Assistant

hace 2 semanas

Bogota, Colombia Solvo Global S.A.S A tiempo completo

_At Solvo Global we are looking for a :_
- **Strategy Specialist**_
- Bogotá, Medellin, Barranquilla, Bucaramanga. Cali |

Salary **3.000.00 COP**

Monday to Friday **8AM to 5PM EST**

**English required.**

**Job description**:
We want our next hire to have existing experience and success in pay-per-click management on search in Google and Bing. They should be able to do keyword research and competitive analysis in SEranking (like SEMrush) or have the ability to learn. We'd like our next hire to be able to teach us a thing or two about ads management so having existing knowledge of the Google Ads and Bing Ads platform (especially inbound on search) would be valuable. will also have to listen to calls for lead attribution reasons.

**Responsabilities**:
Common Skills and responsabilities:
**1. **Ad Copywriting - PPC specialists use writing skills to create persuasive ad copy and write compelling calls-to-action that encourage audiences to click through.

**2.** Ad Creative Design - PPC specialists participate in the design of both text-based and image-based advertisements on the search and display network. They use creativity to ensure that ads are visually appealing and attention-grabbing for audiences.

**3. **Paid Advertising Networks (Google Ads, Microsoft Advertising) - PPC specialists must be familiar with the leading paid advertising networks online.

**4.** Paid Social Networks (Facebook, Instagram, LinkedIn, Twitter) - PPC specialists may also find themselves managing PPC campaigns on social networks. Expertise with managing PPC campaigns on Facebook, LinkedIn, Instagram, and Twitter is an asset.

**5.** Paid Community Advertising - PPC specialists can also develop and implement advertising campaigns on paid community websites.

**6. **Landing Page Design - PPC specialists must be able to design aesthetically pleasing, high-converting landing pages to support their campaigns. To meet the requirements here, PPC specialists can use their own graphic design and web development skills or master a landing page creation software tool.

**7.** Communication - PPC specialists must communicate clearly and frequently with their clients, managers, and team members to ensure a constant alignment between business goals and PPC initiatives.

**8.** Keyword Research - Choosing the wrong keywords to target can lead to poor campaign results, making keyword research a critical area of expertise for PPC specialists.

**9. **PPC Campaign Analytics - PPC specialists must be able to monitor the results of their ad campaigns using analytics software, identify opportunities for improvement, and make optimizations to improve campaign performance.

**10.** Teamwork - PPC specialists must be effective at working in teams, especially when collaborating with other marketing professionals with different points of view and complementary skills.

**Skills and qualifications**

Hard and soft skills: -Existing experience and success in pay-per-click management on search in Google and Bing. They should be able to do keyword research and competitive analysis in SEranking (like SEMrush) or have the ability to learn. -We'd like our next hire to be able to teach us a thing or two about ads management so having existing knowledge of the Google Ads and Bing Ads platform (especially inbound on search) would be valuable. - Will also have to listen to calls for lead attribution reasons.

Tipo de puesto: Tiempo completo, Indefinido

Salario: $3.000.000 al mes

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