Affiliate Lead at Fella Health

hace 3 semanas

Desde casa, Colombia Fella Health (YC W20S21) A tiempo completo

**About Fella Health**:
**Fella Health** helps middle-aged men live 10 years longer.**

We are the telemedicine clinic for bigger guys, worldwide. We use medical weight loss treatment to solve our fellas' most pressing healthcare need, then remain a fella's core healthcare provider for the rest of their life - focused on men's health, longevity, mental health, and primary care.

We will have served 1 million fellas by the end of 2026, and 10 million fellas by the end of 2028.

Our mission is to solve male obesity worldwide, by accelerating the take-up of GLP-1s in middle-aged men. From this, we’ll become the world’s leading men’s health brand.

**We’ve grown >130x since Sept 2022 (currently growing >30% MoM) and are strongly cashflow positive**. We have expanded our state coverage to >95% of US population, have started to expand our clinical protocol beyond weight (e.g. testosterone), and are eyeing up international expansion.

We're still a young startup and are moving quickly. We have a **long** way to go. This is still Day 1.

We're backed by top healthcare & consumer investors:

- Y Combinator
- Global Founders Capital — backed Facebook, Slack, LinkedIn, Revolut, Rocket Internet
- AngelList Early Stage Fund (backed by Naval Ravikant)
- BrandProject (venture-builder behind 2 unicorns)
- The founders of Indeed, Curative (unicorn), Alan (unicorn), Kaia Health (>$300mil valuation), Vouch Insurance (>$500mil valuation), Not Boring (Packy McCormick)

**The opportunity as **Affiliate Lead**:
Fella Health is building a world-class team.

As the Affiliate Lead at Fella Health, you'll work closely with our Head of Growth and CEO to develop and execute a comprehensive affiliate marketing strategy that expands our reach, drives customer acquisition, and increases revenue through strategic partnerships with high-quality affiliate advertisers.

You'll start by auditing our current affiliate program, identifying opportunities to improve partner recruitment, commission structures, and promotional resources. You'll take ownership of identifying and onboarding new affiliate partners whose audiences align with our target demographics, ensuring that they are well-equipped to effectively promote Fella Health to their followers.

In addition to recruiting new partners, you'll focus on nurturing and maintaining strong relationships with existing affiliates, providing them with ongoing support, performance insights, and optimization recommendations to maximize their success in promoting Fella Health.

As the program grows, you'll continuously analyze performance data and affiliate feedback to optimize our commission structures, promotional materials, and partner support resources, ensuring that our affiliate program remains competitive and attractive to top-tier advertisers.

You'll work closely with our creative, product, and customer service teams to ensure that our affiliates have access to compelling content, up-to-date product information, and timely customer support, enabling them to effectively represent Fella Health to their audiences.

This is a full-time remote role.

You'll report directly to our Head of Growth (Dave Lane), as well as work closely with our CEO (Richie Cartwright).

**Key Responsibilities**:

- Straight away_

**Audit and optimize affiliate program**:

- _ Assess_: Conduct a comprehensive audit of our current affiliate program, including partner performance, commission structures, and promotional materials. Identify areas for improvement and quick wins.
- _ Strategize_: Develop a data-driven affiliate marketing strategy that aligns with our target audience, product offerings, and business objectives. Set clear KPIs and reporting cadence.
- _ Execute_: Take ownership of recruiting high-quality affiliate partners, creating attractive commission structures, and providing comprehensive support materials. Establish a streamlined onboarding process and monitor partner performance.

**Identify and recruit top-tier affiliate partners** - Research and reach out to potential affiliate partners whose audiences align with our target demographics. Develop compelling partnership proposals and nurture relationships to secure long-term, mutually beneficial collaborations.

**Collaborate with internal teams** - Work closely with our creative, product, and customer service teams to ensure affiliates have access to up-to-date content, product information, and support resources. Provide insights and feedback to optimize the affiliate experience and maximize performance.
- In the near future_

**Expand and test new affiliate partnerships** - Continuously explore new affiliate partnership opportunities, including niche influencers, content creators, and industry thought leaders. Test new promotional strategies and commission structures to maximize affiliate engagement and performance.

**Develop affiliate marketing resources** - Create a comprehensive library of affiliate marketing resources, including product g

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