Sr. Manager Performance Media

hace 4 semanas

Bogotá Cundinamarca, Colombia Adidas A tiempo completo

Purpose & Overall Relevance for the Organization:
- As Sr. Manager Performance Media, this position has a sharp eye for detail and a big-picture view of eCommerce and online marketing. The objective of the role is to drive revenue growth through high quality traffic and conversion optimization for adidas ecom / app sites in Latin America. Manage a media buying agency to develop wide-reaching digital marketing campaigns and constantly optimize results, working also together with the digital stakeholders to ensure the effectiveness and efficiency of the media campaigns.- Key Responsibilities
- Scope: Accountable for large scope of revenue generation & performance media budget management with profitable growth mindset- 1. Revenue Generation- Lead ecom and app revenue generation by managing KPIs via different measurement tools (last click, MMM, GA4, Appflyer, etc).
- Pursue efficiency and effectiveness for short and long-term business growth, drive incrementality & profitable growth
- Lead, devise and implement the traffic generation strategy and roadmap in close collaboration with Ecom Business
- Own the Digital Marketing KPIs and thus not only help defining, but also monitoring & reporting performance of all paid traffic channels, including (but not only) Paid Search, Google PMAX, Shopping, Display, Paid Social, and Affiliates.
- Manage the LAM online marketing/advertising activities and the direct response to the agencies responsible for delivering these.
- Budget planning & control - secure investments are done in the most efficient way to generate profitable growth.
- Develop campaigns, initiate and manage projects, partnerships, cooperation and ensure that schedules, deliverables, budgets and timings are established.
- Be accountable for web analytics projects, helping define and implement performance reports.
- Align and interact with adidas Brand activation and Business Units regarding performance update and future performance media strategies
- 2. Media Innovation
- Drive testing, reporting, optimization, innovation and analysis on channel performance to identify key levers and opportunities for improvements.
- Lead “Tests and Learn” including new platforms / media partners for high performing media activation
- Drive the adoption of relevant technology, tools and work practices to accelerate the achievement of our digital ambitions.
- Monitor and stay abreast of the latest media industry trends and best practices and innovate to evolve and develop the world-class performance media activation.
- 3. Stakeholder & People Management
- Manage effectively and establish a collaborative relationship with different levels of stakeholders (see the key relationships below) in terms of Media Game Plan development & execution, budget management, and target achievements
- Create a supportive work environment in which employees are coached, trained and provided with career opportunities through development.
- Continuously monitor and evaluate team workload (including the agency teams) and organizational efficiency with the support of data and team feedback and make appropriate changes in order to meet business needs.
- Provide team members/direct reports with clear direction and targets that are aligned with business needs and objectives.
- Key Relationships:

- Brand Activation at regional and country level
- Category BUs at regional level
- Ecom Business / Growth teams in Colombia and countries including Digital Analytics, buying and trading team and growth digital team
- Country’s DTC in charge & Digital Activation teams
- Global counterparts (Performance Media, Performance Marketing Teams)
- Digital Activation at regional level
- Finance / Procurement at Global, regional and country level
- External media buying agencies
- Affiliates marketing agencies
- Newsroom in Mexico
- Membership
- adidas Group media partners and suppliers
- Qualifications
- University degree in the field of Business or equivalent.
- 8+ years of experience in performance media, in-house or at a leading media buy agency.
- Latin American market experience and knowledge is a plus
- Extensive experience with digital marketing & performance media in a brand environment.
- Experience in App and eCommerce environment.
- Experience in leading a team.
- Knowledge Skills and Abilities
- Very good communication & negotiation skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely.
- Good leadership skills.
- Ability to efficiently work in a cross-functional organization, ability to develop influential and collaborative relationships with stakeholders from digital and non-digital disciplines on all levels.
- Creative and energetic team player who has a passion for media activation
- Data driven, analytical, pragmatic and solution orientated.
- Strong understanding of web analytics and attribution modeling.
- Fluent Spanish and English, both verbally and written. Portuguese is a

  • Sr. Manager Performance Media

    hace 2 semanas

    Bogotá, Colombia Adidas A tiempo completo

    Purpose & Overall Relevance for the Organization: As Sr. Manager Performance Media, this position has a sharp eye for detail and a big-picture view of eCommerce and online marketing. The objective of the role is to drive revenue growth through high quality traffic and conversion optimization for adidas ecom / app sites in Latin America. Manage a media...

  • Sr. Manager Performance Media

    hace 2 semanas

    Bogotá, Colombia adidas A tiempo completo

    Purpose & Overall Relevance for the Organization: As Sr. Manager Performance Media, this position has a sharp eye for detail and a big-picture view of eCommerce and online marketing. The objective of the role is to drive revenue growth through high quality traffic and conversion optimization for adidas ecom / app sites in Latin America. Manage a media...

  • Sr. Manager Performance Media

    hace 3 semanas

    Bogotá, Colombia adidas A tiempo completo

    Purpose & Overall Relevance for the Organization:   As Sr. Manager Performance Media, this position has a sharp eye for detail and a big-picture view of eCommerce and online marketing. The objective of the role is to drive revenue growth through high quality traffic and conversion optimization for adidas ecom / app sites in Latin America. Manage a...

  • Sr. Manager Performance Media

    hace 4 semanas

    Bogotá, Colombia adidas A tiempo completo

    Purpose & Overall Relevance for the Organization: As Sr. Manager Performance Media, this position has a sharp eye for detail and a big-picture view of eCommerce and online marketing. The objective of the role is to drive revenue growth through high quality traffic and conversion optimization for adidas ecom / app sites in Latin America. Manage a media...

  • Sr. Manager Performance Media

    hace 2 semanas

    Bogotá, Colombia adidas A tiempo completo

    Purpose & Overall Relevance for the Organization: As Sr. Manager Performance Media, this position has a sharp eye for detail and a big-picture view of eCommerce and online marketing. The objective of the role is to drive revenue growth through high quality traffic and conversion optimization for adidas ecom / app sites in Latin America. Manage a media...

  • Sr. Social Media Manager

    hace 5 meses

    Cundinamarca, Colombia The Global Talent Co. A tiempo completo

    **Sr. Social Media Manager** **Location: Remote** **About the Role**: We are seeking a talented and driven Social Media Manager to join our dynamic marketing team. The Social Media Manager will be responsible for developing and executing our social media strategy, engaging with our audience, and elevating our brand's online presence. This is an excellent...

  • Performance Marketing Manager

    hace 2 meses

    Bogotá, Cundinamarca, Colombia Pearl A tiempo completo

    **About the job**: **Role: Performance Marketing Manager** **Work schedule: Full Time | 40 hours per week | Eastern Time** **Salary Range: up to 2,000 USD per month **(Dependent on your skills and experience) **About the Role**: **About the Company**: We are a fast-paced, data-driven e-commerce business in the D2C discount fragrance industry. Our team is...

  • Senior Performance Media Manager

    hace 2 semanas

    Bogotá, Bogotá D.E., Colombia adidas A tiempo completo

    Job SummaryWe are seeking a highly skilled Senior Performance Media Manager to join our team at adidas. This role is responsible for driving revenue growth through high-quality traffic and conversion optimization for adidas ecom / app sites in Latin America.Main ResponsibilitiesLead ecom and app revenue generation by managing KPIs via different measurement...

  • Social Media Performance Marketing Manager

    hace 2 días

    Cundinamarca, Colombia The Global Talent Co. A tiempo completo

    **SOCIAL MEDIA PERFORMANCE MARKETING MANAGER**: **Full-time (40-Hours Per Week), Remote (CET times)** **About Us**: At** The Global Talent Co.,** we provide opportunities to work with leading innovative technology companies worldwide, offering stable employment, competitive compensation, career growth, and access to a community of 25k+ like-minded marketing...

  • Sr Account Manager

    hace 3 semanas

    Bogotá, Colombia Publicis Groupe A tiempo completo

    Inicio Trabajos para Sr Account Manager en Bogotá Sr Account Manager Bogotá, Bogota D.C. Logicalis Group (DE) 22.10.2024 Job Description: Incentivar y apoyar la venta y promoción de los servicios de la compañía, nuevos y en proceso de liberación del portafolio. Participar activamente con los gerentes de venta en la... Sr Account Manager...

  • Digital Media Manager Performance Latin America

    hace 2 semanas

    Bogotá, Bogotá D.E., Colombia adidas A tiempo completo

    About the Role:We are seeking a highly skilled Digital Media Manager Performance Latin America to join our team at adidas.About the Role: As a Digital Media Manager Performance Latin America, you will be responsible for driving revenue growth through high-quality traffic and conversion optimization for adidas ecom/app sites in Latin America.Key...

  • Media Services Manager

    hace 3 meses

    Bogotá, Cundinamarca, Colombia Anthology, Inc. A tiempo completo

    Media Services Manager Remote - Colombia *ONLY CVs SUBMITTED IN ENGLISH WILL BE CONSIDERED* The Opportunity: Anthology delivers education and technology solutions so that students can reach their full potential and learning institutions thrive. Our mission is to empower educators and institutions with meaningful innovation that’s simple and intelligent,...

  • Senior Marketing Manager

    hace 6 meses

    Cundinamarca, Colombia The Global Talent Co. A tiempo completo

    **Marketing Manager**: **Fully Remote**: **About the Role**: We are seeking a dedicated Sr. Marketing Manager to join our marketing team and contribute to driving our marketing efforts forward. The Sr. Marketing Manager will play a crucial role in executing a wide range of marketing tasks and initiatives, supporting the team in achieving our goals. This is a...

  • Social Media Manager

    hace 3 meses

    Bogotá, Cundinamarca, Colombia Specialty Care Clinics A tiempo completo

    We are looking for a highly creative and motivated **Social Media Manager** to join our team in Bogotá, Colombia for our client in Texas, USA. If you have a passion for social media, skills to create engaging content, and a deep understanding of digital trends, we want to meet you! **Responsibilities**: - **Develop and execute social media strategies**:...

  • Paid Media Expert Performance Ads E-commerce

    hace 3 meses

    Bogotá, Cundinamarca, Colombia BlackSip A tiempo completo

    **¿Quiénes Somos?** En **BlackSip **somos consultores expertos en comercio electrónico con 10 años de experiência construyendo y operando los e-Commerce de grandes empresas en Latinoamérica. Nuestro propósito es claro: ¡Construir el futuro del comercio digital junto a ti! Somos impulsores del cambio, visionarios y llevamos tus ideas más allá de...

  • Digital Media Performance E-commerce

    hace 5 días

    Bogotá, Cundinamarca, Colombia BlackSip A tiempo completo

    **¿Quiénes Somos?** En **BlackSip **somos consultores expertos en comercio electrónico con 10 años de experiência construyendo y operando los e-Commerce de grandes empresas en Latinoamérica. Nuestro propósito es claro: ¡Construir el futuro del comercio digital junto a ti! Somos impulsores del cambio, visionarios y llevamos tus ideas más allá de...

  • Media Delivery Manager

    hace 3 meses

    Bogotá, Cundinamarca, Colombia Epsilon A tiempo completo

    **Company Description** Epsilon is a global leader in outcome-based marketing. As a company at the forefront of marketing innovation, Epsilon provides a unique blend of data, technology, and services, driving measurable results and business growth for its clients. With over 9000 employees in 60 countries and rich 50-year history delivering cutting edge...

  • Performance Marketing Manager

    hace 1 mes

    Bogotá, Cundinamarca, Colombia Legend Holding Group A tiempo completo

    3-Develop growth plans in collaboration with the cross-functional team (Product, Services, Sales) to support the organization's revenue targets. 4-Keeper of important company indicators, spearheading plans to meet the growth agenda 5-Develop, oversee, and test out fresh approaches to attracting new users. 6-Create and implement a variety of content...

  • Sr. Manager, Latam Collections

    hace 2 meses

    Bogotá, Cundinamarca, Colombia Genesys A tiempo completo

    Genesys empowers more than 8,000 organizations in over 100 countries to improve loyalty and business outcomes by creating the best experiences for customers and employees. Through Genesys Cloud, the #1 AI-powered experience orchestration platform, Genesys delivers the future of CX to organizations of all sizes so they can provide empathetic, personalized...

  • Performance Marketing Manager(Us-based E-commerce

    hace 2 meses

    Bogotá, Cundinamarca, Colombia Pearl A tiempo completo

    **Work Arrangement**: Fully remote, overlapping EST working hours. **Job Type**: Full-time. **Salary Range**: Up to $2,000 per month, based on experience, with performance-based bonuses. **Work Schedule**: 40 hours per week, with core hours between 9 AM - 2 PM EST. **About Pearl Talent**: **Why Work with Us?** We mean what we say that we’re building a...