SEO Specialist
hace 6 meses
Position Overview:
We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities. You will be responsible for managing all SEO activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo, and Bing to maximize ROI.
**Responsibilities**:
- Execute tests, collect and analyze data and results, and identify trends and insights to achieve maximum ROI in paid search campaigns.
- Track, report, and analyze website analytics and PPC initiatives and campaigns.
- Manage campaign expenses, stay on budget, estimating monthly costs, and reconcile discrepancies.
- Optimize copy and landing pages for search engine marketing.
- Perform ongoing keyword discovery, expansion, and optimization.
- Research and implement search engine optimization recommendations.
- Research and analyze competitor advertising links.
- Develop and implement a building strategy.
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
- Work with editorial and marketing teams to drive SEO in content creation and content programming.
- Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
Requirements and skills:
- Proven SEO experience.
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition.
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
- Experience with A/B and multivariate experiments.
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
- Knowledge of ranking factors and search engine algorithms.
- Up to date with the latest trends and best practices in SEO and SEM.
- BS/MS degree in a quantitative, test-driven field.
What we offer:
- Competitive salary
- On-time, bi-weekly payment (we pay on the 1st and 15th of every month)
- Different online payment methods to adapt to your needs.
- No time tracking software or oversight
- we trust you to put in the time needed to do the job Flexible schedules (except for meetings with management, you are free to work on your own time)
- Job security as long as goals are being met.
- Long-term employment
**Salary**: $2,000,000 - $3,000,000 per month
Experiência:
- SEO specialist: 3 años (Obligatorio)
Idioma:
- Inglés (Obligatorio)
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