Data Analytics Sr Manager
hace 3 semanas
Job Description:
Take our heritage into the future. Make way for tomorrow with Diageo eCommerce.
From pioneers like Arthur Guinness, John Walker and Elizabeth Cumming, to the digital disrupters already crafting our future, at Diageo, we’ve never stopped looking forward. We’re continuing to build on our heritage and, with eCommerce at the heart of everything we do, we’re crafting our legacy for tomorrow. Join us and explore new ways ahead with digital sales channels, consumer insight and data. As you help us to keep shaking up the market with industry-leading solutions, you’ll transform your career too.
About us
Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. With over 200 brands in 180 countries and a global network of daring individuals, our teams blend a diverse range of experience, knowledge and skills. We connect customers and consumers to our iconic products and build innovative experiences that bring people together to celebrate life.
About the role
The Senior Manager for data analytics LAC is responsible for driving the data analytics strategy across the region and encouraging a data driven culture. His input and strategy design should supply to all data gained, and to how the organization fluently adopt the data oriented agile decision-making process.
He is encouraged to connect with the market’s digital teams, as well as D&T, to make sure data analytics is present, driving decision making process, supplying to Diageo.
**Responsibilities**:
- Develop data assets (data warehouse and dashboards) that deliver clear insights into our digital consumers and customers journeys, as well as our channels performance (e-commerce b2b, b2c, d2c)
- Define the important metrics from data that impact directly to the critical metrics of the business.
- Set the digital data straegy across all LAC market’s leadership and digital teams in the region.
- Delivers analytics initiatives to address business problems with the ability to identify data required, assess time & effort required and establish a project plan - Work with cross-functional leads to design and build the insight machine across marketing and sales teams for better user experiences.
- Define our best-in-class partners in analytics, ensuring they meet our global strategy expectations (agency, data visualization, tools)
- Along with the global digital leadership team, define excellence approach towards a data driven culture, and best strategic approach for business and consumer data analytics in LAC region
- Define standards for the markets to measure their digital business performance, consumer profile
- Help markets converge, by building a one source of truth for all of them, instead of similar initiatives in each market to measure similar critical metrics
- Set the pace to the market’s teams ways of working with data, championing a data driven approach on multiple teams (marketing, commerce, digital, commercial)
- Orchestrate LATAM market’s team leaderships to reach success in their data strategy implementation
- Drive celebration for market teams to reach success in data strategy
- Accountability along with market’s Exec on our evolution to a data driven model
- A continuous analytical agency management to ensure the E2E process of the insight machine to deliver permanent value and action plans to the overall business
- Proactively give to technology/tool development by identifying areas of improvement and providing recommendations for enhancements to deliver quality and consistency
- Requires in-depth understanding of how areas collectively integrate within the sub-function as well as coordinate and give to the objectives of the function and overall business - Build the data governance scheme and operation of it both for consumer and customer.
Qualifications:
- Proficiency with data visualization tools (Power BI, Tableau, etc)
- Soft skills to influence and gain people towards strategic goals
- Agile Attitude, to question and build strategies that could accelerate digital business
- knowledge on Data ETL, Customer Data Platform (CDP), and general data architecture
- Proficient in English, and Spanish (desired)
**Benefits**:
We offer a highly competitive rewards and benefits package including
Flexibility
This is key to success in our business and many of our staff work flexibly in many different ways, including part-time and compressed hours. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.
Diversity statement
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow
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