Data & Digital Strategy Specialist

hace 2 semanas


Bogota, Colombia Diageo A tiempo completo

Job Description:
Nombre de la posición: Data & Digital Strategy Specialist

Locación: Bogotá, Colombia

Tipo de Contratación: Permanente

Diageo no discrimina por razones de raza, color, religión, sexo, orientación sexual, expresión o identidad de género, nacionalidad, edad, discapacidad, estatus marital, o cualquier otra razón prohibida en Colombia por lo tanto nuestras políticas son inclusivas para todo el personal. Si tienes alguna duda con respecto a nuestros procedimientos puedes acercarte al personal de HR para obtener mayor información.

Acerca del Rol:
- Apoyar al equipo de marketing y digital para superar las expectativas de los consumidores proporcionando información sobre éstos y sus comportamientos, gustos e intereses a través de estrategias omnicanal de full funnel.- Apoyar a todas las marcas en la definición y aplicación de impulsores de crecimiento de comunidad (1st Party Data) para sus planes comerciales de marketing global.- Impulsar la activación de 1st Party Data a través de la omnicanalidad.- Liderazgo de estrategias de captura de datos para la participación y monetización de bases de datos.- Ser un embajador digital para la organización local, brindando información y apoyo para impulsar la transformación digital en todos las áreas.- Potenciar la eficiencia en medios y el crecimiento de Brand building basados en el uso inteligente de data.

Acerca de ti:
- Experiência en optimización de media basado en audiencias y captura de 1st Party Data, marketing digital, estrategias full funnel desde awareness hasta conversión, monetización y engagement data-driven, gobierno de datos, analítica.- Manejo de Facebook Business Manager, Google Ad Words, Youtube, CDP, DMP, DSP, UX, UI, CRM

Worker Type:
Regular

Primary Location:
Bogota - IMC

Additional Locations:
Job Posting Start Date:
2023-01-05-08:00



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