Digital Marketing Specialist
hace 6 días
**Summary**:
**About Us**:
Bankuish is an early-stage startup helping millions of gig workers and freelancers access affordable financial services. Our app connects gig workers with personalized offers from the largest banks in the world. Together we are bridging the gap between traditional financial institutions and gig workers, helping banks better serve this niche while making it possible for entrepreneurial-minded individuals to access the services they need to reach the next tier of financial security.
**About the Role**:
As a Digital Marketing Specialist (full-time role) you will help design and execute communications for the complete User Funnel within a Fintech APP. You will be a key person in the acquisition and growth strategy of Bankuish in several markets.
**Key Responsibilities**:
- Responsible for the **execution** of** Online acquisition strategy**:
- Plan & **execute** **Engagement Strategy **(mailing & push notifications)
- Collaborate & support Customer experience efforts & channels
- Run marketing operations to connect different systems and databases to **surface key insights** to improve business operations.
- Data analytics. Manage KPIs: Define, track, and interpret key performance indicators (KPIs) and drive activities that support the continued growth and health of the Marketing strategy & the product.
**Required Skills**:
- Skills & experience with online advertising (Facebook/Meta Business manager, Google ads campaigns, SEO)
- Bachelor's degree in Marketing/Advertising/Communication/Business or related career backgrounds
- Be user centric, data-driven and have a clear understanding of analytics, metrics, and statistics
- Storytelling experience. Outstanding written and verbal communication is required.
- Prepared to jump out of the comfort zone & deliver in a fast & changing environment
- Fluent in Spanish and intermediate or better English
**Desired Skills**:
- Portuguese speaker
- User research experience
- The ability to bring confidence to potentially chaotic or challenging situations. Great composure and empathy.
- Design Skills (Illustrator/Photoshop)
- HTML/CSS
- Web Design experience
- Copywriting skills
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