Marketing Activation South America

hace 6 meses


Bogota, Colombia 3M A tiempo completo

**Job Description**:
The Region/Country Activation Marketer Role

The purpose of the role is to supports the execution of business plans in South America (Colombia, Peru, Chile & Argentina). Responsibilities include developing short-term tactical marketing strategies and Brand/Product Management marketing plans and contributing to longer-term tactical local activation plans and engagement driving demand generation (end-user, segments, through channel, sales enablement). Also provide relevant insights, input into area and global segment, portfolio and product teams.

Key Responsibilities
- Drives execution of Window Films & Facility care Portfolio within the South America region - SA - (Colombia, Peru, Chile, Argentina).
- Collaborates effectively with cross-functional groups to communicate clear direction, ensure alignment with the Sales team, Marketing Center, Supply Chain, Finance, Government Affairs, and other areas.
- Drives additional initiatives to develop new marketing programs to reach our customers (converters, distributors, Key accounts) through innovative plans that ensure profitability plans are in place to achieve regional and global expectations.
- Directs and coordinates the definition and deployment of the marketing strategy for the portfolio assigned. This includes key execution of: customize LATAM marketing plan to our region, portfolio management and development, market trends analysis, new product launches, business performance tracking.
- Represent SA region in quarterly business reviews.
- Responsible for South America Targeting, Segmentation, and Pricing strategies for each product
- Responsible for gathering and analyzing market intelligence reports and providing strategic feedback to the organization. Leads new product/ programs launches into the region.
- Responsible for review demand plans done by Sales Teams ensuring the right alignment.

Individual Accountabilities
- Demand generation locally: o Identify opportunities and needs to leverage local social media/media/key platforms for communications o Execute on end-user communications o Make recommendation on media buys aligned to the global and area activation plans.
- Channel: o Syndication to the channel partner in country o Represent eCommerce capabilities and expectations of channel partners o General channel partners distribution, local specific channel partner engagement/execution of through channel marketing plans o Sales partnership and engagement: o Delivering programs/promotions/new product materials to field sales o Close alignment/partnership with sales teams to deliver programs
- Input to the area teams (area portfolio, NPI and area segment marketing): o Provide input to marketing planning, program o Competitive intelligence, customer, KOL and media platform trends o Ensure local regulatory and packaging compliance for portfolios/programs o Align to campaign outcomes/input/results o NPI voice of market, ideas, local needs, participate on global NPI team/with area new product marketers
- Manage local calendar for promotional planning and implementation.

Key Shared Accountabilities
- Leverage Customer Operation and Corporate Affairs activities and support to deploy programs (digital, communication, media relations, fairs and events, CRM, POS)
- Provide insights of local market, product performance, customer demand and feedback through Area Business Group Marketing Center, Region/Country Business Group or Division Leaders
- Maintain the feedback loop on customer experience with all owners of the aspects of customer experience in area, region or country

Qualifications (Education/Experience and Knowledge, Skills, and Abilities)
- A Bachelor level university/college degree in a related field (such as, sales, marketing, technical life science, etc.) is required. Master’s degree is preferred.
- A minimum of 6-9 years relevant working experience is normally required. In-depth knowledge and experience with the theories and practices of one or more disciplines such as sales, marketing,
- Knowledge of computer programs relevant to the assigned area of responsibility is normally required. Ideally AS400, Salesforce, Power Bi.
- Generally requires the ability to communicate in written and spoken English.

Supporting Your Well-being

3M offers many programs to help you live your best life - both physically and financially. To ensure competitive pay and benefits, 3M regularly benchmarks with other companies that are comparable in size and scope.

Imagine your future in 3M

3M es un empleador que ofrece las mismas oportunidades. 3M no discriminará a ningún solicitante de empleo por razones de raza, color, edad, religión, sexo, orientación sexual, identidad o expresión de género, origen nacional, discapacidad o estado de veterano.

Our approach to flexibility is called Work Your Way, which puts employees first and drives well-being in ways that enable 3M’s business and performance goals. You have flexibility in where and wh



  • Bogota, Colombia 3M A tiempo completo

    3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter. Job Description: Regional Activation Marketer, Electrical Markets Division,...


  • Bogota, Colombia South Pole A tiempo completo

    South Pole is an energetic, global company offering comprehensive sustainability solutions and services. With offices spanning all continents across the globe, we strive to create a sustainable society and economy that positively impacts our climate, ecosystems and developing communities. With our solutions, we inspire and enable our customers to create...


  • Bogota, Colombia 3M A tiempo completo

    **Job Description**: 3M South America Government Affairs Manager Collaborate with Innovative 3Mers Around the World The role is responsible for representing 3M South America positions before national or central, state or provincial and municipal governmental ministries and institutions and policy makers to advance 3M Company’s goals of advocating for...


  • Bogota, Colombia 3M A tiempo completo

    **Job Description**: Channel Marketing Activation for Safety and Industrial Business Group (SIBG) Collaborate with Innovative 3Mers Around the World Choosing where to start and grow your career has a major impact on your professional and personal life, so it’s equally important you know that the company that you choose to work at, and its leaders, will...

  • Business Developer

    hace 6 meses


    Bogota, Colombia Roullier A tiempo completo

    The Groupe Roullier is an independent family-owned group that has been a committed international player for over 60 years. Driven by a collective energy, our 8 areas of activity (Food Industry, Agrosupply, Feed Phosphates, Magnesium, Plant Nutrition for the General Public, Packaging, Algology and Renewable Energy) invent sustainable, high added value...


  • Bogota, Colombia inDrive A tiempo completo

    Colombia, Bogotá - Hybrid - Full-time - Middle - We’re expanding our PR department in Colombia, and right now we’re looking for a PR Manager, who will be responsible for oversee public relations for the company in South American markets. **Tasks and duties are to**: - Generate and carry out PR strategies that position the brand, generate awareness for...

  • Musketeer Bogotá

    hace 6 meses


    Bogota, Colombia Red Bull A tiempo completo

    **Company Description**: When Red Bull was founded in Austria in the mid 1980s, it marked the launch of not only a new product but also a unique marketing concept. The first can of Red Bull was sold in Austria in 1987, creating a whole new product category - Energy Drinks. Today, Red Bull operates in over 175 countries, selling over 11.5 billion cans...


  • Bogota, Colombia Meta A tiempo completo

    **Public Policy Manager, Spanish Speaking South America Responsibilities**: - Identify, anticipate, analyze and advance policy issues, regulation and legislation affecting Facebook and the tech sector in the Spanish Speaking South AmericaSouthern Cone sub-region. Work with political bodies, policymakers, academics, think tanks, private sector technical...

  • Marketing Coordinator

    hace 6 meses


    Bogota, Colombia Boston Consulting Group A tiempo completo

    **WHAT YOU'LL DO**: As a Marketing Coordinator, you will be responsible for the preparation and execution of the external marketing and communications activities for a set of 3-4 Practice Areas (PA) in Central and Spanish-Speaking South America (SSA), to enhance visibility and presence in local markets. You will work in close collaboration with the Marketing...

  • Sales Representative

    hace 6 meses


    Bogota, Colombia Americas Great Resorts A tiempo completo

    **Location: Remote** **Territory: South America** **Languages: Must be fluent in English and Spanish** **Responsibilities**: As a Remote Sales Representative, you will be responsible for: **Prospecting and Lead Generation**: - Identify and target luxury hotels and resorts in South America. - Utilize existing industry contacts or develop new relationships...

  • Marketing Coordinator

    hace 6 meses


    Bogota, Colombia Boston Consulting Group A tiempo completo

    **WHAT YOU'LL DO**: As a Marketing Coordinator, you will be responsible for the preparation and execution of the external marketing and communications activities for a set of 3-4 Practice Areas (PA) in Central and Spanish-Speaking South America (SSA), to enhance visibility and presence in local markets. You will work in close collaboration with the Marketing...


  • Bogota, Colombia ISP South America A tiempo completo

    **Description** **ISP Role Profile - Regional Admissions Manager (Colombia, Perú and Ecuador)** **Purpose of Role** We are seeking a dynamic and results-oriented Admissions Manager to ensure the efficient execution and optimization of admission processes across multiple countries in the region: Colombia, Perú and Ecuador. Reporting to the Regional Head...


  • Bogota, Colombia Amazon Web Services Colombia S.A.S. - E40 A tiempo completo

    6+ years of professional non-internship marketing experience - 7+ years of developing and managing acquisition marketing or channel programs experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional...


  • Bogota, Colombia inDrive A tiempo completo

    Hybrid- Full-time- Middle- We are seeking a highly motivated and experienced Influencer Marketing Specialist based in - **Bogota**. As an Influencer Marketing Specialist at inDrive, you will play a pivotal role in our influencer marketing campaigns and special projects. You will be responsible for collaborating with various teams to create and implement...


  • Bogota, Colombia Varsity Tutors A tiempo completo

    We are looking for a **Senior iOS Engineer **in **South America **to participate at the highest level in our mobile team, helping design, architect and build Varsity Tutors' mobile experiences. This is a great opportunity to work with an amazing team and help drive the technology and product future of our company. We operate in a highly collaborative...


  • Bogota, Colombia Kamchatka A tiempo completo

    Somos una empresa privada e independiente que provee servicios de marketing y publicidad a grandes marcas como Disney LA, Fox LA, Pepsico México, Avon South Cone, ExxonMobil, y Grupo Palenque US, entre otros. Estamos transitando un camino de transformación hacia un HUB independiente de servicios de marketing con foco en los principales mercados de...


  • Bogota, Colombia South Pole A tiempo completo

    South Pole is an energetic, global company offering comprehensive sustainability solutions and services. With offices spanning all continents across the globe, we strive to create a sustainable society and economy that positively impacts our climate, ecosystems and developing communities. With our solutions, we inspire and enable our customers to create...

  • Marketing Specialist

    hace 6 meses


    Bogota, Colombia LOCAL TRADERS A tiempo completo

    **Introduction**: Local Traders is a rapidly expanding P2P Crypto Exchange based in South America. We are currently seeking a talented and experienced Growth Marketing Specialist to join our team. As a Growth Marketing Specialist, you will play a pivotal role in driving user acquisition, retention, and engagement to fuel the growth and success of our...


  • Bogota, Colombia Kamchatka A tiempo completo

    Somos una empresa privada e independiente que provee servicios de marketing y publicidad a grandes marcas como Disney LA, Fox LA, Pepsico México, Avon South Cone, ExxonMobil, y Grupo Palenque US, entre otros. Estamos transitando un camino de transformación hacia un HUB independiente de servicios de marketing con foco en los principales mercados de...

  • Sr. Digital Marketing

    hace 6 meses


    Bogota, Colombia Isource Marketing A tiempo completo

    **Descripción**: Agencia regional de marketing y publicidad con grandes clientes B2B y B2C de diferentes industrias como ser: Tech/IT, Telco, Real Estate, Retail, etc, con sede principal en la ciudad de Miami y cobertura/oficinas en Bogotá y resto de América Latina. Buscamos un Especialista Sr. en Marketing Digital y Social Media. En Isource Marketing y...