Marketing Coordinator
hace 1 día
WELCOME TO OLX AUTOS & OLX GROUP
Over 300M monthly active users; US $1.6 billion in revenue and 18% revenue growth (FY 2021; 36% growth in FY2020); Part of Naspers’ Prosus, one of the biggest technology investors in the world (An early investor in Tencent and the owner of StackOverFlow). +30 countries. +20 Brands. Powered by +10,000 employees representing 81 nationalities.
That’s what’s on our plate at OLX Group. And that's why we need your help. Join Us. Shape your career with us.
Part of the OLX Group, with 5,000+ employees and 500+ inspection centers across the Americas, and Asia, OLX Autos manages a truly global car marketplace. OLX Autos is the smart way to sell your car. We offer one-stop solutions that are safe, convenient, and offer guaranteed peace of mind for both buyer and seller.
Our team keeps growing as we are seeking for a Marketing Coordinator in Colombia (based in Bogotá)
**In this role you would be responsible for the**: Design and implementation of digital communication strategies Media and Social networks and content according to market trends and behavior; ensure a great usage of the brand in communication and the customer experience in physical stores; and support fairs, activations, and other events to strengthen the accomplishment of objectives of our Lines of Business. Responsibilities
Execute lead acquisition and brand positioning actions and strategies by the identification and implementation of new trends and technologies
Coordinate branding and performance campaigns with regional marketing teams.
Participate in the design, implementation, and analysis of SEM and SEO strategies with performance teams.
Administer brand blog and social network accounts (Instagram, Facebook, YouTube, Twitter, LinkedIn) guaranteeing content elaboration and management through Social Boards.
Monitor results of Social Media Contents according to KPIs (visits, followers, engagements, and audiences) while preserving brand key visuals and leveraging SEO positioning
Control and trace the right use of brand key visuals in stores and Inspection Points
Coordinate management and purchasing of POP advertisement material for every Line of Business
Coordinate in-house designers or creativity agencies according to digital planning during the creation of advertisement pieces, banners, videos, and related content.
Manage and create strategic alliances
Support the development of BTL brand activities (activations, events, and fairs), while guaranteeing its coverage and Social Network contents
Establish and manage strategic alliances with brands for the development of BTL and Branding events. Requirements
Bachelor's degree in business administration, advertisement, digital marketing, journalism, or similar fields.
At least 5 years of experience in advertisement, digital marketing, and content marketing.
At least 5 years of experience or frequent exposure with events logistics, agencies and BTL teams leadership, management of campaigns, sponsorships and brand alliances
Knowledge in SEM and SEO, Social Networks content management
Implementation of marketing and communication plans, as POP and BTL actions aimed to lead acquisition and brand positioning
Knowledge and experience in 360 Marketing and Performance Marketing tools and KPIs monitoring.
Excellent understanding of marketing rentability and ROI
Conversational English is mandatory as working with regional teams is frequent
Analytical, leadership, and interdisciplinary teamwork abilities are highly desirable.
Prepaid medicine for you and dependants.
Life InsuranceUnlimited access to My Academy E-learning platform with access to more than 1000 courses available
Access to financial, psychological and legal counseling A BIT MORE ABOUT US
Discover OLX Autos Inside Out blog here Discover why you should join OLX Group & OLX Autos now Check our careers website here. Check out our talent, product, engineering and design blogs here Follow us on Linkedin.
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