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Ads Specialist

hace 1 mes

Bogota, Colombia Rush Street Interactive A tiempo completo

We are looking for an Ads Specialist; an specialized professional with Minimum 3 years of experience in similar roles and graduate degree in related fields (Marketing, Communications, etc).

This person is responsible for setting up, optimizing, and regularly reporting on digital advertising campaigns.

**Essential Responsibilities**:

- Setup, ongoing optimization, and management of PPC/Digital Advertising campaigns.
- Audience and keyword research, set up of digital campaign, audience targeting and goal tracking, A/B testing, management of ad budgets, and optimizing for conversions and KPIs.
- Dashboard creation, analysis of campaign data and monthly reporting on KPIs, recommendations and strategy monthly.
- Plan, implement, and monitor best-practice SEO strategies by utilizing insights gathered from keyword research, on-page analysis, and technical audits.
- Actively collaborate with other Marketing teams to align digital advertising campaigns with other ongoing initiatives.
- Acquire and maintain technical certifications related to area of expertise.

**Required Knowledge and Skills**:

- Graduate degree in marketing or similar fields.
- Exceptional quantitative / analytical skills.
- Experience with Google Ads and Meta Ads.
- Knowledge on Google Analytics, Google Search Console, and related platforms.
- Experience with tracking platforms such as Adjust or Apps Flyer.
- Ability to manage multiple tasks with effective resolution of conflicting priorities.
- Must be a team player that is also comfortable working independently.
- Driven, forward-thinking individual with the ability to come up with creative digital advertising solutions.
- Experience in the gambling industry is a plus.
- Experience or interest in sports is a plus.

As a rapidly growing company in an emerging industry, you'll have a huge impact on our product and our company. We like proactive team members and strive to have a company of self-disciplined professionals who enjoy collaboration, having fun, and of course, achieving together what others believe to be improbable. We are dedicated to treating everyone with respect and to support your professional and personal growth.

Rush Street Interactive is an equal opportunity employer and committed to a diverse and inclusive workplace. All qualified applicants will be considered for employment without regard to race, national origin, ancestry, sex, sexual orientation, sexual identity, and expression, marital status, family status, lifestyle, age, culture, religion, military, and veteran status, citizenship, or disability.

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