Chief Marketing Officer

hace 7 meses

Bogota, Colombia Medpack Group A tiempo completo

**About Us**:We are a small but rapidly growing cosmetics/skin care contract manufacturer located in St. Petersburg Florida USA. With expertise in the creation of high-quality products, we are constantly striving for excellence. Our state-of-the-art manufacturing, warehousing and laboratory facilities are the backbone of our operations. Supported by a team of dedicated professionals, we are committed to delivering unparalleled quality in every product we manufacture.

**Responsibilities**:

- Evaluate emerging market trends, business prospects, and market segments on both a global and local scale.
- Assess past performance of collections, categories and campaigns to improve marketing effectiveness and ROI.
- Analyze service quality and customer satisfaction.
- Assess potential partnership prospects.
- Establish and update policies and procedures for order fulfillment.
- Design business questions to be used for data mining and analysis.
- Develop a service recovery framework.
- Develop and execute a roadmap for enhancing the functionality of the online store.
- Establish and enhance service operations.
- Cultivate, oversee, and evaluate the performance of relationships with technology vendors.
- Boost performance in e-commerce sales.
- Encourage service innovation.
- Generate ideas and strategies informed by data-driven insights and recommendations.
- Execute strategic and tactical e-commerce programs.
- Oversee and review operations and processes in e-commerce.
- Manage customer retention and loyalty programs.
- Manage sales, promotions, marketing, and social media campaigns and programs across digital platforms.
- Oversee the procurement and implementation of new technologies.
- Measure order fulfilment and customer satisfaction performance.
- Monitor and assess data mining and analytics tools.

**Skills, Knowledge and Experience**:

- Minimum 3 to 5 years’ experience in a similar role
- Bachelors’ degree in Digital Marketing or related field.
- Knowledge of implementing digital marketing concepts such as PPC, SEO, social media, display and affiliate channels.
- Confidence developing and overseeing retail and eCommerce-focused digital marketing strategies.
- Excellent understanding of UX, web design, customer flow and web analysis.
- Confidence in traffic analysis, reporting tools and optimization.
- Knowledge of Attribution modelling, website speed optimization, A/B testing, conversion management, sales journey optimization, traffic analysis and reporting tools.

**Job Types**: Full-time, Contract, Part-time

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