Marketing Manager

hace 2 semanas

Desde casa, Colombia Harris Computer Systems A tiempo completo
Marketing Manager

Ambulatory Core is seeking a skilled and experienced Marketing Manager to join our Marketing Team.

The Marketing Manager will be responsible for developing, implementing, and optimizing marketing strategies and campaigns to drive customer acquisition, retention, loyalty, and engagement.

This individual will work closely with cross-functional teams to understand our customers' needs and preferences, segment the customer base, create tailored marketing initiatives, develop engaging content, and manage KPI dashboards to track and measure campaign performance.

This position will report to the Director of Marketing of our Ambulator business unit.

What your impact will be:

  • Develop and implement, integrated marketing strategies encompassing traditional and digital channels, including setting measurable KPIs, SMART objectives, and budgets.
  • Create and execute content strategy, developing compelling and relevant content across various channels to engage new and retain existing customers.
  • Analyze customer data to identify trends, patterns, and segments within the existing customer base to inform marketing strategies.
  • Develop and implement targeted marketing campaigns aimed at increasing customer retention, upselling, and crossselling opportunities.
  • Leverage marketing analytics and tools, such as Google Analytics, A/B testing, and marketing automation, to evaluate campaign performance, optimize marketing efforts, and guide datadriven decisionmaking.
  • Develop and manage KPI dashboards, ensuring accurate and uptodate reporting on campaign performance and overall customer base health.
  • Collaborate with internal teams, such as sales, customer service, and product development, to ensure a seamless customer experience.
  • Coordinate market research and competitive analysis, staying informed on industry trends, consumer behavior, and emerging opportunities.
  • Lead, coach, and manage a diverse team of marketing professionals, nurturing a culture of collaboration, innovation, and continuous growth.

What we are looking for:

  • Bachelor's degree in Marketing, Communications, or related field.
  • Minimum of 5 years of experience in marketing, with a focus on customer base management, content creation and strategy, and KPI dashboard development.
  • Proficiency in datadriven marketing, including analytics, SEO, SEM, social media platforms, and CRM systems.
  • Excellent communication and presentation skills, adept at articulating complex ideas with clarity and persuasiveness
  • Proven experience leading and mentoring a diverse team of marketing professionals.

What we can offer:

  • Competitive salary, bonus opportunities, and a comprehensive benefits package.
  • Opportunities for personal and professional growth through continuous learning, skill development, and mentorship.
  • A dynamic work environment that values individual contributions, teamwork, and innovative thinking.
  • Collaborate with a passionate, talented, and diverse team dedicated to driving business success.
  • Flexible work options

About us:
The Harris Ambulatory Group offers a collection of industry-leading healthcare solutions for independent practices nationwide. Our company culture encourages all team members to celebrate each other's successes and collaborate when challenges arise. The resulting sense of community makes for lasting working relationships with respect, integrity, and honesty at every level.

We aim to help you build a lasting career in the Harris Ambulatory Group while putting your abilities to great use in helping improve healthcare.

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