Marketing Science Manager
hace 6 meses
**GroupM** is the parent company that manages WPP's media investments. It is the only company in the sector to receive the Top Employer certification for the ninth consecutive year. GroupM's media agencies include Mindshare, EssenceMediacom, and Wavemaker, each with global operations and leading market positions. As a leader in media innovation, GroupM's main objective is to support the development of communication products, as well as to ensure the performance and efficiency of each of its agencies, with the aim of keeping its clients at the forefront of an ever-evolving industry.-
- We are looking for a **Marketing Science Manager**.**Main Responsibilities**:
- Plan and schedule the development of strategies for the use of data science and advanced measurement of Groupm Nexus solutions according to impact and prioritized key objectives.
- Position the strategies for the use of applied data science to the solutions and products of Groupm Nexus in the region.
- Provide training, updates, and support in the presentation and execution of strategies in Copilot.
- Present, schedule, and evaluate the delivery of Creative Analytics reports.
- Coordinate and execute brand and impact studies.
- Lead and coordinate the development of products and innovations, maintaining joint work with product teams, discipline leaders, and global marketing science.
**Requirements**:
- Professional in administrative or business careers with in-depth studies related to the area.
- 3 years of experience in data, measurement, and product development areas in digital marketing.
- Development of strategy, timelines, and project execution.
- Analysis, generation, and presentation of product insights.
- Knowledge of platforms, indicators, and tools within the different disciplines of digital marketing (Programmatic, analytics, social, verifiers, etc.).
- Strategies and tools for agile work models and team leadership.
- Knowledge in experimentation, statistics, and study frameworks.
- Structure, management, and optimization of relational and non-relational databases.
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