Reporting Analyst
hace 2 semanas
Combinamos la ciencia cognitiva y la creatividad para brindarles a nuestros clientes capacidades integrales en toda nuestra red de agencias.
Nuestros más de 500 expertos multidisciplinarios de investigación, ciencia de datos, planificación estratégica, narración creativa, marketing, gaming, medios, soluciones tecnológicas y consultoría, brindan resultados innovadores para nuestros clientes.
Nuestras creencias:
- Empatía: Creamos un espacio de intercambio de ideas para poder desarrollar las soluciones adecuadas.
- Agilidad: entregamos resultados sin condiciones, condiciones o peros. Redactamos e iteramos. Ganamos con ganancias incrementales.
- Curiosidad: Siempre preguntamos por qué. No lo tenemos todo resuelto, estamos en una búsqueda incesante de respuestas e ideas.
- Impacto positivo: Queremos crear un legado positivo y un impacto duradero como la razón principal por la que hacemos lo que hacemos.
Objetivo:
Su misión es realizar el análisis de campañas digitales a través de la entrega de observaciones, conclusiones y recomendaciones, deberá elaborar los dashboards, diseñar y mejorar los modelos de datos, interpretando los resultados de la modelización para ser presentados al cliente interno y externo para el mercado Andino (Colombia, Perú, Ecuador).
Actividades Principales:
- Desarrollar y ejecutar reportes/dashboards para la función de métricas que se alinee con los objetivos estratégicos de clientes, liderando definiciones específicas para dichas métricas.
- Planificar y organizar la obtención sistemática de data de calidad, útil y relevante para la toma de decisiones y accionables en futuras campañas.
- Trabajar con los equipos de Measurement, Data y Analytics, planeación y operaciones, para garantizar que los informes y otras herramientas analíticas se nutran correctamente y proporcionen información sobre los principales objetivos de las marcas.
- Detectar cambios o anomalías en el comportamiento de las campañas y audiencias, así como otros datos/insights importantes para clientes externos o área de negocio.
- Presentar a cliente resultados de campañas digitales.
- Estar al día de las tendencias del sector y de las mejores prácticas en inteligencia y análisis de medios y tecnologías digitales, para desarrollar una mayor comprensión y trabajar como enlace entre la agencia y cliente final.
Experiência y habilidades:
- Licenciatura en Administración de Empresas, Mercadotecnia, Economía, Estadística, Informática o campo relacionado.
- Experiência previa en agencia de medios / marketing digital (23 años)
- Facilidad de palabra, comunicación y presentación, con capacidad para traducir datos en accionables para partes interesadas no técnicas.
- Capacidad e análisis e interpretación de datos.
- Conocimiento básico
- Manejo de Excel Intermedio-Avanzado y Power Point (paquetería Office).
Ofrecemos:
- Trabajo híbrido
- Prestaciones de ley
Tipo de puesto:
Tiempo completo
Salario:
$ $ al mes
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