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Cc Content Specialist

hace 2 meses


Bogotá, Bogotá D.E., Colombia Philip Morris International A tiempo completo
Be a part of a revolutionary change

At PMI, we've chosen to do something incredible. We're totally transforming our business and building our future on one clear purpose - to deliver a smoke-free future.

With huge change, comes huge opportunity.

So, wherever you join us, you'll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.


Marketing at PMI feels like building a new business - but with the accumulated expertise of a global brand behind you.

Bring us your curiosity and capacity to engage people and you can be part of the digital, onmi-channel team that's driving our huge commercial transformation.

If you're a forecaster and forward-thinker, you can make a huge impact, creating sales strategies across all markets. But, here, your innovation will do more than just improving sales.

Your 'day to day'


Contribute to the generation of brand awareness, consideration, purchase intent and retention for all CCs brands in the Andean Cluster within our Trade and LAS, in line with global guidelines and regulations, through the creation and monitoring of execution of a content strategy aimed at all digital channels and engagement platforms (DTE).


Responsible for the development and monitoring of the execution of the CCs Content Strategy for digital channels seeking the generation of brand awareness, consideration, purchase intent, and retention for all combustibles brands in the Andean Cluster.

This involves creating compelling and engaging content that aligns with global guidelines and resonates with target audiences.

Monitor the performance of the CCs Content Strategy on digital channels and engagement platforms and optimize accordingly. This involves analyzing data and metrics to determine what is working and what needs improvement.


Working with external marketing agencies, global transcreation agency and local creative agencies, with the aim to create and provide proper and clear briefings, to develop / localize the communication materials for Trade & DTE channels.

Stay up-to-date with the latest industry trends and best practices in content marketing. This involves field visits and being continually aware of the latest trends, mainly in digital marketing.

Who we're looking for

  • Bachelor's Degree in Marketing, Publicity, or any other related field.
  • 2+ years of experience in content creation and digital strategies preferably in
FMCG.

  • Strong communication skills
  • Advanced English level.
  • Experience to manage multiple concurrent projects and drive initiatives in a crossfunctional environment. Comfortable writing and communicating effectively, copywriting skills is an advantage.
  • Able to think creatively about innovative approaches to marketing. Project management skills

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