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Urgente Influencer Marketing Lead
hace 4 meses
Estamos comprometidos incansablemente con ayudar a las marcas a conectarse mejor con las personas a través de nuestro lema "Truth.
Connection.Wonder." Nuestro equipo es deliberadamente diversificado, con expertos en datos, estrategia, creatividad, medios y tecnología que trabajan de manera transparente en todas las capacidades y continentes para establecer mejores conexiones y lograr resultados ambiciosos a través de ideas que emocionan, provocan e inspiran.
Somos infinitamente curiosos y transparentes, siempre examinando el comportamiento humano real para crear conexiones auténticas, entre marcas y consumidores, clientes y socios e ideas y resultados.
Digitas opera en más de 21 países en seis continentes y es parte de Publicis Groupe, que está presente en más de 100 países y emplea a casi 85,000 profesionales.
En Digitas/ Bogotábuscamos unInfluencer Marketing Lead.Con experiencia aproximada de 5 a 7 años.
Conocimientoen Influencer marketing, estrategia, ejecución y seguimiento de campañas con varios influenciadores simultáneamente, coordinación de actividades con equipos internos.
Algunas responsabilidades:
- A nivel general será responsable de la unidad de influencer mkt y la coordinación de los equipos de creación, scoutting, legal, etc para su correcto funcionamiento.
- Negociar y manejar los talentos, contratos y pagos con los creadores de contenido así como coliderar los contratos con los mismos.
- Definir los tiers de creadores (Celebrities, Macro, micro, nano) así como engranar las big ideas y cocreación con los talentos, plataformas y marcas.
- Seleccionar y proponer creadores de acuerdo a las estrategias y valores de marca para que una vez finalizada la selección tenga contacto directo con influenciadores, para pedir contenido y cumplimiento de cronograma de publicaciones.
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