Field Marketing Specialist

hace 2 semanas

Bogotá, Bogotá D.E., Colombia BMC Software A tiempo completo

Basic Information:

Country

Colombia

State

Cundinamarca

City

Bogota

Date Published

17-Jan-2023

Job ID

36497

Travel Amount

up to 10%

Description and Requirements:

LI-LH1


BMC helps customers run and reinvent their businesses in the digital age by tackling their IT management challenges, championing their innovation, and celebrating their success.


Every BMC employee has the potential to have a tremendous impact on customer success—and when customers thrive, we all do.


BMC offers bold and fearless career-seekers like you the opportunity to expand your skills, your network, and your horizons as you work to enable customer growth and innovation every day.

You will be surrounded by peers who inspire you, drive you, support you, and make you laugh out loud, in an environment that fosters individuality, respect, and personal ambition.


  • The Field Marketing Specialist position is responsible for campaign operation and key programs to support pipeline generation and revenue goals, optimizing execution to achieve maximum efficiency. Teamwork abilities, communication, organization, compliance and initiative are fundamental skills.
    Key Responsibilities
  • Set and execute the marketing strategy for their assigned area, in close collaboration with Regional Marketing team
  • Develop and activate localized marketing campaigns for different account segments that focus on building and accelerating pipeline, progression of key opportunities and increase business for targeted accounts (outbound)
  • Interface with Sales team to identify potential customer references, being responsible to manage the process of creating customer stories and related materials
  • Plan and deliver internal communications, being responsible for leading the internal Marketing calendar and distributing information properly for internal campaigns, events, and specific Marketing requests
  • Work with Marketing team members to manage translations of required materials following company terminology, glossaries and style guides
  • Analyze the results of launched initiatives and drive improvements through impactful, scalable, repeatable marketing programs and improve efficiency and effectiveness, as well as optimize regional resources
  • Lead with an innovative thinking and come up with new plays to help the team drive demand generation and detect opportunities to build and convert Sales pipeline
  • Communicate and coordinate with different people to achieve Marketing goals
  • Other related duties allocated by the regional Marketing leader

Qualifications

  • 5+ years related B2B marketing experience, preferably in an enterprise IT environment
  • Experience in operational environment to support marketing initiatives (process management, campaigns reports, budget track, etc.)
  • Experience with targeting, segmentation, and list acquisition to build prospect lists for demand gen campaigns
  • Exceptional project and time management skills, with a strong attention to detail and capability to juggle multiple programs
  • Results driven, teamwork oriented and customer focused
  • Ability to work independently under mínimal supervision with a high sense of urgency
  • Strong verbal, interpersonal and written communication skills
  • Spanish and English are required to read, write and speak fluently; knowledge of Portuguese is desirable, as this role will be communicating daily in all three languages
  • Ability to work with a multicultural team with daily interaction through digital platforms
  • Writing/editing experience with proficiency in text/image edition tools


It is the policy of BMC Software to afford equal opportunity for employment to all individuals regardless of race, color, age, national origin, physical or mental disability, history of disability, ancestry, citizenship status, political affiliation, religion, gender, transgender, gender identity, gender expression, marital status, status as a parent, sexual orientation, veteran status, genetic information or other factors prohibited by law, and to prohibit harassment or retaliation based on any of these factors.

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